• OTC pain relief sales growth in Great Britain 2010-2019

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In 2019, the sales value of over-the-counter (OTC) pain relief medication in Great Britain grew by 9.3 percent. This was the highest annual growth since 2010. The sales value of OTC pain relief experienced a decline in three of the years shown, in 2010, 2012, and 2017.

OTC medicine market in Great Britain

The sales value of OTC drugs has increased from 1.65 billion British pounds in the year 2000, to being worth approximately 2.74 billion British pounds in 2019. Pain relief had a sales value of 628.6 million British pounds in 2019, making it the category with the highest value. Cough, cold and sore throat medication followed with a sales value of around 479 million, while vitamins and minerals were the third highest at 431.5 million British pounds.

Growth of other OTC categories

At over nine percent, pain relief medication had the highest growth of sales value in Great Britain between 2018 and 2019. This was followed by OTC sleeping aid products which grew by 8.3 percent compared to the previous year.

Annual change in sales value of OTC pain relief in Great Britain from 2010 to 2019

	Percentage change in sales
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Release date

March 2020

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Region

United Kingdom (Great Britain)

Survey time period

2010 to 2019

Supplementary notes

Sales data is for all outlets excluding health food stores.

*Change refers to percentage change on the same period a year earlier, except for 2011 which is change compared to the 52 week ending January 1, 2011 (not December 25, 2010).

Data from 2009 to 2013 taken from annual review's previously published by the source.
Data for 2016 refers to 52 week period ending April 23, 2016.