Vitamins and minerals sales value in Great Britain 2009-2018

The sales value of over-the-counter vitamins and minerals in Great Britain was over 427 million British pounds in 2018. This was the highest value in the provided time interval and represented a 3.3 percent increase on the previous year. The sales value of OTC vitamins and minerals has generally increased since 2009.

OTC medicine market in Great Britain

Vitamins and minerals had the third highest sales value in 2018, when broken down by drug categories. Pain relief medication was the category with the highest sales value, at approximately 565 million British pounds. Cough, cold and sore throat medication followed with a sales value of around 460 million British pounds. Overall, the sales value of OTC drugs has increased from 1.65 billion British pounds in the year 2000 to being worth approximately 2.6 billion British pounds in 2018.

Growth of other OTC categories

At almost seven percent, the cough, cold and sore throat medication classification had the highest growth of sales value in Great Britain between 2017 and 2018. This was closely followed by OTC eye care medication which grew by 6.8 percent between 2017 to 2018.

Sales value of vitamins and minerals (inc. anti-tiredness) in Great Britain from 2009 to 2018

Sales value in million GBP
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Release date

September 2018


United Kingdom (Great Britain)

Survey time period

2009 to 2018*

Supplementary notes

Sales data is for all outlets excluding health food stores.
Data for 2015 and 2016 covering 52 week period ending April 23, of respective year.

Data from 2009 to 2013 taken from annual review's previously published by the source.

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Statistics on "Pharmaceutical industry in the United Kingdom (UK)"

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