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Vitamins and minerals sales value in Great Britain 2009-2019

The sales value of over-the-counter vitamins and minerals in Great Britain was over 431.5 million British pounds in 2019. This was the highest value in the provided time interval and represented a 2.2 percent increase on the previous year. The sales value of OTC vitamins and minerals has generally increased since 2009.

OTC medicine market in Great Britain

Vitamins and minerals had the third highest sales value in 2019, when broken down by drug categories. Pain relief medication was the category with the highest sales value, at approximately 629 million British pounds. Cough, cold and sore throat medication followed with a sales value of around 479 million British pounds. Overall, the sales value of OTC drugs has increased from 1.65 billion British pounds in the year 2000 to being worth approximately 2.74 billion British pounds in 2019.

Growth of other OTC categories

At over nine percent, the pain relief medication classification had the highest growth of sales value in Great Britain between 2018 and 2019. This was closely followed by OTC sleeping aids which grew by 8.3 percent from 2018 to 2019.

Sales value of vitamins and minerals (inc. anti-tiredness) in Great Britain from 2009 to 2019

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Release date

March 2020


United Kingdom (Great Britain)

Survey time period

2009 to 2019*

Supplementary notes

Sales data is for all outlets excluding health food stores.
Data for 2015 and 2016 covering 52 week period ending April 23, of respective year.

Data from 2009 to 2013 taken from annual review's previously published by the source.

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Statistics on "Pharmaceutical industry in the United Kingdom (UK)"

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