Sales of Toyota Prius in the United Kingdom (UK) 2000-2018

Sales of Prius cars in the United Kingdom peaked in 2010 at 10,537 units sold. In the following years the popularity of the hybrid car model declined, with 4,187 units purchased in 2018. Introduced in 1997, the Prius was the first mass-produced electric hybrid car in the world and one of the most successful. The most popular Toyota hybrid car sold in the UK was the Yaris model, with new registrations exceeding 17,000 in 2018.

Toyota’s public image

Toyota’s early investment in electric vehicle production was also recognized by the public’s awareness of their brand. According to a 2018 survey, Toyota was the second most commonly associated electric car brand in the UK.

Toyota cars most successful AF vehicles

In a list of leading alternative fuel cars and light commercial vehicles in the country, the Toyota Prius ranked 11th with combined new registrations of nearly 5,000 units. Again, Toyota’s Yaris model topped the ranking with four further models of the Japanese brand also represented.

Number of Toyota Prius cars sold in the United Kingdom (UK) from 2000 to 2018*

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Release date

March 2019


United Kingdom

Survey time period

2000 to 2018

Supplementary notes

* Sales figures include Malta and cherished plates.

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Statistics on "Car purchasing factors in the United Kingdom"

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