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Online vacation rentals usage penetration rate in the United Kingdom (UK) from 2016 to 2022

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Digital Market Outlook: online vacation rentals usage penetration in the UK 2016-2022 The graph illustrates the penetration rate in the online vacation rentals segment in the United Kingdom in 2016, and provides a forecast thereof until 2022. Penetration in the UK is expected to grow from 10.2 percent in 2017 to 12.6 percent in 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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User penetration rate
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User penetration rate
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Description Source More information
The graph illustrates the penetration rate in the online vacation rentals segment in the United Kingdom in 2016, and provides a forecast thereof until 2022. Penetration in the UK is expected to grow from 10.2 percent in 2017 to 12.6 percent in 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
April 2018
Region
United Kingdom
Survey time period
2017
Supplementary notes
* Estimate.

The vacation rentals segment comprises of private accommodation that was arranged and booked online. This includes private holiday homes and houses e.g. HomeAway, as well as short-term rental of private rooms or flats via portals such as Airbnb. Users represent the people who booked the accommodation, independent of the number of guests staying at the accommodation on that booking.

Offline bookings made, for example, in a travel agent’s office or by telephone are not included; a prerequisite for this segment is an online checkout process. Furthermore, hotels and professionally-run accommodation such as guest houses are not included.
Further information on methodology can be found here.

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Statistics on "Digital travel planning in the United Kingdom (UK)"

  • Online travel booking market
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