United Kingdom (UK): package holidays penetration rate 2018-2027

The penetration rate in the 'Package Holidays' segment of the travel & tourism market in the United Kingdom was forecast to continuously decrease between 2023 and 2027 by in total 0.03 percentage points. The indicator is estimated to amount to 19.7 percent in 2027.

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Penetration rate of the package holidays market in the United Kingdom from 2018 to 2027

Characteristic	User penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Package Holidays market comprises of travel deals booked via online and offline travel agencies (e.g. Opodo, Expedia), directly from a tour operator (e.g. TUI) in a travel agency or by telephone. Package holidays normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. Users represent the number of travelers. The scope includes domestic and outbound travel.

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