Italy - the history, the landscapes, the food, and wine, all tourist magnets. So why have less Germans traveled there recently? Well, one answer may be that German tourism is still picking itself up after the COVID-19 pandemic, the other is rising prices across various sectors. While consumers may think twice about spending money on travel these days, an encouraging fact is that in 2023, more Germans traveled to Italy than the year before.
When in Rome
Italy remained in the top five among destination countries German travelers flew to in 2023, alongside other popular tourism markets such as Turkey and Greece. With Italy, like other European countries, also being in the throes of economic difficulties after the onset of the global energy crisis and in addition truggling with its own national inflation levels, the tourism infrastructure suffers as well. German tourists grappling with the same issues at home may find themselves able to afford less even if they do go on a trip, therefore ending up with a more restricted version of an Italian getaway than they might have been used to before. As of 2022, on average, a German tourist in Italy spent around 1,250 euros during their vacation.
Coming back
Despite ongoing challenges, Germans still made up the largest share of international tourist arrivals in Italy as of 2022, followed by France and Austria. That same year, Germany also accounted for the highest international tourist spending at around 8.2 billion euros total. The U.S. followed with almost 4.7 billion euros spent and France with roughly 3.9 billion euros.
Number of Germans who traveled to Italy from 2019 to 2023
(in millions)
Characteristic
Number of people in millions
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Information on population:
Base: German-speaking population aged 14 and over in private households with main place of residence in the Federal Republic of Germany.
Total sample information:
2019: 23,318 respondents, representing 70.60 million people.
2020: 23,191 respondents, representing 70.64 million people.
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.
More information on the methodology can be found here.
This question was asked in the survey in the following wording: "Where have you been in the last 12 months for your holiday? Could you say it based on this list? Country: Italy."
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IfD Allensbach. (June 19, 2023). Number of Germans who traveled to Italy from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/566093/travel-destination-italy-german-travelers/
IfD Allensbach. "Number of Germans who traveled to Italy from 2019 to 2023 (in millions)." Chart. June 19, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/566093/travel-destination-italy-german-travelers/
IfD Allensbach. (2023). Number of Germans who traveled to Italy from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/566093/travel-destination-italy-german-travelers/
IfD Allensbach. "Number of Germans Who Traveled to Italy from 2019 to 2023 (in Millions)." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/566093/travel-destination-italy-german-travelers/
IfD Allensbach, Number of Germans who traveled to Italy from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/566093/travel-destination-italy-german-travelers/ (last visited September 01, 2024)
Number of Germans who traveled to Italy from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/566093/travel-destination-italy-german-travelers/