United States - brand preferences for cable or satellite TV subscriptions 2016

This statistic shows the results of a survey conducted from April 2016 to January 2017 among 7,845 adult Americans on their preferred cable or satellite TV subscription brand. The results were sorted by age group. During the survey, 23.4 percent of respondents between 18 and 34 years of age stated their preferred cable or satellite TV subscription brand is DirecTV; 19.6 percent of respondents aged 35 to 49 and 17.3 percent of respondents aged 50 or older said the same.

United States: Brand preferences for cable or satellite TV subscriptions in 2016, by age group

Characteristic	Respondents aged 18-34	Respondents aged 35-49	Respondents aged 50 and older
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Release date

February 2017

More information

Region

United States

Survey time period

April 2016 to January 2017

Number of respondents

7,845*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* Respondents aged 18-34: n=2,826
Respondents aged 35-49: n=2,046
Respondents aged 50 years and older: n=2,973.
The source does not specify why the numbers don't add up to or exceed 100 percent.

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