Economic challenges not a barrier to travelling
Malaysians might be complaining about the increasing prices of everyday goods; however, they were loath to sacrifice their holidays. While the economic situation was not preventing Malaysians from traveling, it was affecting the types of trips that were made, with regional destinations preferred over long-haul trips. Neighboring Indonesia had always been a well-loved destination for Malaysians, with Malaysian tourists contributing an average of 720 U.S. dollars per visit in 2016, which is considerably higher than what their Singaporean counterparts spent.
Increasing popularity of North Asian destinations
In recent years, North Asian countries such as Taiwan and South Korea have increasingly gained popularity amongst Malaysian travelers. With South Korean culture, particularly K-Pop, enjoying huge success in Malaysia, an increasing number of Malaysians have made South Korea their holiday destination of choice. South Korea’s recognition of the booming halal tourism market had also made it easier for Malaysians, a significant majority of whom are Muslims, to travel there. This effort has already made a mark on Malaysian travelers - as of 2016, Malaysians made up the second-largest group of Muslims to travel to South Korea.