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Most popular deodorant brands among singles in Germany 2020

Leading deodorant brands among singles in Germany compared to the population in 2020

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Source

Release date

November 2020

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

German-speaking interview; deodorant used in the last 4 weeks

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

For this survey, singles were those who lived in a one-person household.
Information on total sample:
2020: 23,138 respondents, projection to 70.63 million people
Information on the target group "Singles":
8,178 respondents, projection to 21.97 million people.
Information on target group "Singles up to 49 years of age":
4,011 respondents, projection to 11.78 million people
Further information on methodology can be found here.
The survey question was asked in the following wording: "Which of the following deodorant brands have you personally used in the last 4 weeks?"

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