Most popular deodorant brands among singles in Germany 2018

This statistic shows the results of a survey among singles in Germany on the most popular deodorant brands compared to the population in 2018. That year, 18.4 percent of German singles aged up to 49 years preferred Axe deodorants.

Leading deodorant brands among singles in Germany compared to the population in 2018

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Source

Release date

November 2018

Region

Germany

Survey time period

2018

Age group

14 years and older

Special properties

German-speaking interview; deodorant used in the last 4 weeks

Method of interview

Face-to-face interview

Supplementary notes

For this survey, singles were those who lived in a one-person household.
Information on total sample:
2018: 23,086 respondents, projection to 70.45 million people
Information on the target group "Singles":
Projection to 16.37 million people.
Information on target group "Singles up to 49 years of age":
Projection to 6.81 million people
Further information on methodology can be found here.
The survey question was asked in the following wording: "Which of the following deodorant brands have you personally used in the last 4 weeks?"

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