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Leading most valuable soft drink brands worldwide in 2017, based on brand value (in million U.S. dollars)

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Brand value of the most valuable soft drink brands worldwide 2017 This statistic depicts the brand value of the world's most valuable soft drink brands in 2017. In that year, Red Bull was the third most valuable soft drink brand worldwide with a brand value of about 11.57 billion U.S. dollars.
Soft drink brands

Soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced).

Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one containing Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two beverages and to make a decision which one of them they would favor. The blind analysis let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages. The company was founded in 1892 and is currently headquartered in Atlanta, Georgia in the United States.
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Brand value in million U.S. dollars
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Description Source More information
This statistic depicts the brand value of the world's most valuable soft drink brands in 2017. In that year, Red Bull was the third most valuable soft drink brand worldwide with a brand value of about 11.57 billion U.S. dollars.
Soft drink brands

Soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced).

Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one containing Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two beverages and to make a decision which one of them they would favor. The blind analysis let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages. The company was founded in 1892 and is currently headquartered in Atlanta, Georgia in the United States.
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Release date
June 2017
Region
Worldwide
Survey time period
2017
Supplementary notes
The soft drink category includes these non-alcoholic ready-to-drink beverages: carbonated soda drinks (CSD's), juice, bottled water, functional drinks (sports and energy), coffee and tea (hot and iced).
* Diet Coke includes Diet Coke, Coca-Cola Light and Coca-Cola Zero.
** The brand value of Lipton is restated this year to include the businesses of both hot beverages and ready-to-drink iced tea.

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