Global sales of the top performance apparel, accessories and footwear companies 2019
As one of the largest and most recognizable brands on the planet, it is of little surprise that Nike is the leader within its own industry of athletic apparel, accessories and footwear, with sales amounting to around 39.1 billion U.S. dollars in the period from August 2018 to August 2019. Performance, sports-inspired, and outdoor are the main classifications used for distinguishing between different types of athletic clothing, accessories, and footwear.
Key players in sportswear
The global sportswear market is a lucrative market, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as the world's leading athletic apparel brand. Adidas, Puma, and Under Armour are some of Nike’s main competitors, as they operate within the same markets. However, Nike’s brand value has historically been significantly higher than that of its closest competitor, adidas. As of 2018, Nike was the preferred brand of U.S. consumers when choosing sportswear.
Key players in sportswear
The global sportswear market is a lucrative market, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as the world's leading athletic apparel brand. Adidas, Puma, and Under Armour are some of Nike’s main competitors, as they operate within the same markets. However, Nike’s brand value has historically been significantly higher than that of its closest competitor, adidas. As of 2018, Nike was the preferred brand of U.S. consumers when choosing sportswear.
