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Brand awareness of SMEs towards business travel providers 2017

This statistic shows the brand awareness of SMEs when it come to business travel providers in China as of 2017. According to the result of a online survey, about 80 percent of small and middle-sized enterprises in China had heard about Ctrip business travel as a business travel provider.

Brand awareness of SMEs towards business travel providers as of 2017*

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Release date

August 2017



Survey time period

July 2017

Number of respondents

1,086 respondents

Special properties

survey result of iClick, partially through online questionnaire

Method of interview

Online survey

Supplementary notes

*SMEs refers to small and middle-sized companies.

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Statistics on "SME marketing in the U.S."

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