Leading automobile company market share in South Korea 2019

The leading car manufacturer in South Korea was local brand Hyundai Motor Company, followed by Kia Motors in 2019. Vehicles manufactured by Hyundai Motor Company accounted for 51.3 percent of the automobile market in South Korea. For decades, the car industry has grown exponentially and has also been an indicator of the country’s economic growth.

Leading passenger car models

Based on the car sales volume in 2019, the top 10 registered car models in 2019 were all domestic car brands. The most popular passenger car models were Hyundai’s Grandeur, Sonata, and Porter. The most popular car model among female drivers was Tivoli by Ssangyong, which was thought to be suitable for women with children because of the large space inside the car. Although South Korea is the home of Hyundai and Kia, imported cars can also be seen very commonly. In 2019, the proportion of imported cars registered as passenger cars reached 16 percent, compared to only three percent in 2005. The most popular imported car brand was Mercedes, followed by BMW and Lexus respectively.

Changing perception of car ownership

Over the past few years, passenger car sales in the country have remained relatively stagnant, standing at around 1.3 million in 2019. In South Korea, the view of passenger car ownership has changed greatly in modern society. According to a survey on car ownership, only 17 percent of respondents stated that car ownership is mandatory. In particular, only eight percent of respondents in their twenties said car ownership was a must. Younger generations are accustomed to a shared culture, and this phenomenon is evident in mobility services. The use of car sharing services such as SoCar and Greencar has more than tripled in recent years.

Market share of the top five car manufacturers in South Korea as of June 2019, based on sales volume

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Release date

June 2019


South Korea

Survey time period

June 2019

Special properties

imported car brands excluded

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Statistics on "Automotive industry in South Korea"

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