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Main online sources used to book travel in Europe 2017

Published by Jennifer Luty, Jan 7, 2020
This statistic shows the result of a survey in 2017 where European travelers were asked to select the online sources they used to book travel on their last trip. Overall, online travel agencies (OTAs) were the main source of booking travel online. It was especially popular with German travelers, with 56 percent saying they had last used an OTA to book travel.

Main online sources used to book travel on last trip by travelers in Europe in 2017

TotalBritishGermanyFrance
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Source

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Release date

December 2017

Region

France, Germany, United Kingdom

Survey time period

March 30 to April 7, 2017

Number of respondents

3003*

Method of interview

Online survey

Supplementary notes

* British: n=1001, Germany: n=1000, France: n=1002.
The original question was worded by the source as follows: "Please indicate which resources you used to book travel online on your last trip (Please select all that apply)"

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