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Ownership and usage of reusable water bottles in the United Kingdom (UK) 2018

In a 2018 survey conducted by environmental charity “Keep Britain Tidy”, it was found that an estimated 36 percent of respondents owned and regularly used a reusable water bottle. In comparison, 34 percent of the 2,138 respondents did not own one. In the same survey, 58 percent of respondents felt they would be more likely to use a reusable water bottle if there were more public water fountains available.

Plastic bottle recycling

  UK households consumed 594,000 metric tons of plastic bottles in 2017. Despite this, only 351,907 metric tons was collected for recycling. In a bid to tackle plastic bottle waste, the Deposit Return Scheme (DRS) was introduced in 2018. Iceland was the first supermarket to introduce the reverse vending machines in the UK, and by January 2019, 311,500 plastic bottles had been recycled.

Moving away from single-use bottles

The global value of the reusable water bottle market is expected to increase in the future as consumers switch to eco-friendly alternatives to single-use bottles. There has been growing concern over the rise in plastic waste, especially in oceans. A 2019 study conducted by Earthwatch Europe and Oceans UK found that plastic bottles were the most prevalent forms of plastic waste found in European waterways.

Ownership and usage of reusable water bottles in the United Kingdom (UK) in 2018

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Release date

April 2018


United Kingdom

Survey time period


Number of respondents

2,138 respondents

Age group

18 years and older

Method of interview

Online survey

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