Proton cars sales volume in Malaysia from 2012-2019

In 2019, the sales volume of Proton cars amounted to approximately 100.18 thousand units, indicating the first year-to-year increase in the past ten years.

The rise of the Malaysian automotive industry

Beginning in the sixties and seventies, the Malaysian government started to push ahead with building its own automotive industry. This movement led to the first national car project, in which Proton was founded as a joint venture between HICOM, Mitsubishi Motor Corporation and Mitsubishi Corporation. Proton, and later the second Malaysian brand Perodua, benefited greatly from government subsidies as well as high import taxes on other automotive vehicles. Those governmental actions enabled the Malaysian automotive manufacturers to offer their vehicles at 30 percent cheaper than comparable ones of their competitors. On the other hand, it led to a lack of technological development of their cars.

Proton today

Today, most of the import taxes have been reduced as part of the trade liberalization. Therefore, Proton must compete against international brands. While Perodua exports their cars under the name of Daihatsu, as well as benefits from a know-how exchange with the Japanese company, Proton relies on focusing on the domestic market, making it the second -largest car brand in Malaysia. A survey conducted by YouGov even revealed Proton is only seen as the most valued car brand by 15 percent of the Malaysian respondents. In 2019, Proton was able to stabilize their sales and increase them even further. According to Proton, growth was mainly driven by the flagship SUV X70.

Sales volume of Proton cars in Malaysia from 2012 to 2019

Sales volume in thousand units
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Source

Release date

January 2020

Region

Malaysia

Survey time period

2012 to 2019

Supplementary notes

Values have been rounded.

Data has been collected from different reports.

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Statistics on "Automotive industry in Malaysia"

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