Offline purchase channels used for buying smartphones in Belgium 2017

The statistic displays the results of a survey regarding offline purchase channels used for buying a smartphone in Belgium in 2017. As part of the survey, participants who purchased a smartphone offline were asked through which channel they had done so. According to data published by Deloitte, the preferred offline purchase channels were electronic retailers and mobile phone shops. In 2017, nearly 60 percent of respondents who had purchased their current phone offline purchased their device from an electronic retailer or mobile phone shop, whereas just five percent purchased their device directly from a manufacturer shop.

How did you purchase your current phone offline?

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Release date

December 2017



Survey time period

May and June 2017

Number of respondents

963 respondents

Age group

18-75 years

Special properties

smartphone owners who have bought/received a new phone through offline purchase

Supplementary notes

This question was phrased by the source as follows: You said you purchased your current phone offline, which of the following best describes where you purchased it from?

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Statistics on "Mobile device usage in Belgium"

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