The U.S. consumer electronics industry can be broken down into several segments, including televisions, personal computers, mobile phones, tablets, wearables, cameras, speakers, and headphones. Most of these markets have experienced sales fluctuations over the past years. The largest amount of smartphone shipments was observed in 2017 and the number was forecast to decrease annually by 2023. In a similar vein, the tablet shipments were expected to peak in 2019 and then decrease. The wireless speakers’ sales climaxed in 2018 but have decreased since. While non-smart speakers’ sales plateaued, smart speakers’ sales grew by 2019 and slightly decreased in 2020, due to the coronavirus outbreak.
With the advancement of technology, more and more connected devices have started to appear on both the global and the U.S. market. With the increasing popularity of devices such as connected TVs, smart speakers, and smart bulbs, the United States becomes a hotspot for smart homes and is forecast to be the country with the highest smart home penetration rate. The most common smart home devices among Americans were smart speakers, like the Amazon Echo, and streaming devices, like the Amazon Fire TV stick and the Google Chromecast. A total of 39 million smart speakers were estimated to be shipped in the United States in 2020.