Most popular amusement and travel brands UK 2023

Of amusement, cruise, and travel brands, Disney World Florida was the most popular in the United Kingdom in the fourth quarter of 2023. Between October and December 2023, roughly 56 percent of respondents said they had a positive opinion of that brand.

Most popular amusement, cruise, and travel brands in the United Kingdom as of 4th quarter of 2023

Characteristic	Share of respondents
Disney World Florida	56%
Thomas Cook	50%
Jet2holidays	49%
easyJet holidays	48%
TUI	46%
Expedia	44%
Virgin Holidays	43%
Thomson Holidays	41%
Center Parcs	41%
Sea World	41%
Lastminute.com	40%
British Airways Holidays	39%
Lonely Planet	38%
Virgin Trains	37%
Royal Caribbean	34%
P&O Ferries	34%
Brittany Ferries	34%
P&O Cruises	32%
travelsupermarket.com	32%
Rough Guides	32%

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Release date

December 2023

More information

Region

United Kingdom

Survey time period

October to December 2023

Number of respondents

over 1,100¹

Method of interview

Online interview

Supplementary notes

¹ The number of respondents varies by brand, with each exceeding 1,100 respondents.

Figures represent the share of respondents holding a positive opinion of each brand according to YouGov Ratings.

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