Italy: digital tourists' favorite holiday activities 2018

This statistic illustrates the favorite holiday activities according to a survey made among Italian digital tourists in 2018. The survey results show that the most popular holiday activities were shopping in local stores and eating at restaurants: 73 percent of respondents had engaged in such activities during a long holiday that year. In third position with over 57 percent of respondents, cultural activities were also a favorite of Italian digital tourists.

Holiday activities of Italian digital tourists during long holidays in 2018

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Release date

January 2019



Survey time period


Number of respondents

624 respondents

Special properties

Digital tourists who went fo a long holiday (4 days or longer)

Supplementary notes

The source does not specify the survey type or the age range of respondents.

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Statistics on "Digital tourism in Italy"

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