According to a survey from 2020, direct booking is expected to be the most popular form of holiday booking in Italy for the summer holidays. Data show that about six in ten respondents preferred to book their summer holidays in this way. Moreover, it was estimated that 31 percent of holiday-makers will rely on travel agencies.
Summer holiday booking behavior of Italian holiday-makers in 2020
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Coop Italia. (June 18, 2020). Summer holiday booking behavior of Italian holiday-makers in 2020 [Graph]. In Statista. Retrieved March 08, 2021, from https://www.statista.com/statistics/717867/holiday-booking-behavior-italy/
Coop Italia. "Summer holiday booking behavior of Italian holiday-makers in 2020." Chart. June 18, 2020. Statista. Accessed March 08, 2021. https://www.statista.com/statistics/717867/holiday-booking-behavior-italy/
Coop Italia. (2020). Summer holiday booking behavior of Italian holiday-makers in 2020. Statista. Statista Inc.. Accessed: March 08, 2021. https://www.statista.com/statistics/717867/holiday-booking-behavior-italy/
Coop Italia. "Summer Holiday Booking Behavior of Italian Holiday-makers in 2020." Statista, Statista Inc., 18 Jun 2020, https://www.statista.com/statistics/717867/holiday-booking-behavior-italy/
Coop Italia, Summer holiday booking behavior of Italian holiday-makers in 2020 Statista, https://www.statista.com/statistics/717867/holiday-booking-behavior-italy/ (last visited March 08, 2021)