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Summer holiday booking behavior in Italy 2020

According to a survey from 2020, direct booking is expected to be the most popular form of holiday booking in Italy for the summer holidays. Data show that about six in ten respondents preferred to book their summer holidays in this way. Moreover, it was estimated that 31 percent of holiday-makers will rely on travel agencies.

Summer holiday booking behavior of Italian holiday-makers in 2020

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Source

Release date

June 2020

Region

Italy

Survey time period

June 2020*

Number of respondents

1,000 respondents

Age group

18-65 years

Special properties

Respondents who already booked or will book soon

Supplementary notes

*Provisional data.

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