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Italy: holiday booking behavior 2018

Published by Statista Research Department, May 30, 2018
This statistic shows the holiday booking behavior of Italians aged 18 - 65 relative to summer 2018. As of April 2018, the majority of Italian holiday-makers (73 percent), had decided to book their holiday by themselves. According to the survey results, only 19 percent of respondents preferred to rely on a travel agency for their travel arrangements, while the remaining seven percent relied on both direct booking and travel agencies.

Summer holiday booking behavior of Italian holiday-makers in 2018

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Release date

April 2018

Region

Italy

Survey time period

April 2018

Number of respondents

1,000 respondents

Age group

18-65 years

Special properties

Respondents who booked or will book soon

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