Italy: reasons for booking a holiday through a travel agency 2018

This statistic illustrates the main reasons for booking summer holidays through a travel agency, according to a survey made among Italian holiday-makers aged 18 - 65 in 2018. The survey results show that some 41 percent of respondents chose to book their summer holidays through a travel agency because it was the solution that provided the best value for money, while 34 percent of respondents were intrigued by the holiday packages offered by the agency.

Drivers of choice of Italian holiday-makers for using a travel agency to book their summer holiday in 2018

Share of respondents
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Source

Release date

April 2018

Region

Italy

Survey time period

April 2018

Number of respondents

1,000 respondents

Age group

18-65 years

Special properties

Respondents who booked their holidays through a travel agency

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Statistics on "Travel accommodation in Italy"

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