Italy: digital tourists' reasons for booking holidays through a travel agent 2018

This statistic illustrates the main reasons for booking short holidays through a travel agency, according to a survey made among Italian digital tourists in 2018. The survey results show that one in four respondents chose to book a short holiday through a travel agent because they wanted somebody to manage all the phases and details of their holiday, including the travel insurance.

Drivers of choice of Italian digital tourists for using a travel agency to book a short holiday in 2018

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Release date

January 2019



Survey time period


Number of respondents

377 respondents

Special properties

Digital tourists who booked a short holidays (up to 3 days) through a travel agency

Supplementary notes

The source does not specify the survey type or the age range of respondents.

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Statistics on "Digital tourism in Italy"

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