As of August 2020, Ninebot accounted for about 59 percent of the total electric scooter market in South Korea, followed by Nano Wheel. NineBot was founded by Xiaomi and recently acquired Segway, a leader in the industry field.
Government subsidy for electric motorcycle purchase
The Korean government has been supporting the supply of electric vehicles and electric motorcycles to reduce fine dust. The Ministry of Environment and local governments have provided one-time subsidies for purchasing electric vehicles. Previously, electric motorcycles did not attract much attention because the price was higher than that of a conventional motorcycle, even after receiving subsidies. However, models of various price ranges have been recently released and the sales volume has increased accordingly.
Other mobility services
Led by car-sharing, new mobility services are gaining popularity. In particular, the share of young people in their 20s and 30s using car-sharing services instead of purchasing new cars is increasing. The total user number of two leading car-sharing companies, SoCar and GreenCar, exceeded ten million as of 2019. Additionally, the number of people using ride-hailing services, such as Kakao Taxi and T-Map Taxi, has been increasing as it has been more convenient to use these services via their apps.
Market share of the electric scooters in South Korea as of August 2020, by manufacturer
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Danawa. (August 21, 2020). Market share of the electric scooters in South Korea as of August 2020, by manufacturer [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/992895/south-korea-electric-scooter-market-share-by-manufacturer/
Danawa. "Market share of the electric scooters in South Korea as of August 2020, by manufacturer." Chart. August 21, 2020. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/992895/south-korea-electric-scooter-market-share-by-manufacturer/
Danawa. (2020). Market share of the electric scooters in South Korea as of August 2020, by manufacturer. Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/992895/south-korea-electric-scooter-market-share-by-manufacturer/
Danawa. "Market Share of The Electric Scooters in South Korea as of August 2020, by Manufacturer." Statista, Statista Inc., 21 Aug 2020, https://www.statista.com/statistics/992895/south-korea-electric-scooter-market-share-by-manufacturer/
Danawa, Market share of the electric scooters in South Korea as of August 2020, by manufacturer Statista, https://www.statista.com/statistics/992895/south-korea-electric-scooter-market-share-by-manufacturer/ (last visited May 24, 2022)