As of June 2022, Ninebot accounted for about 45 percent of the total electric scooter market in South Korea, followed by Freego. NineBot was founded by Xiaomi and acquired Segway.
Government subsidy for electric motorcycle purchase
The Korean government has been supporting the supply of electric vehicles and electric motorcycles to reduce fine dust. The Ministry of Environment and local governments have provided one-time subsidies for purchasing electric vehicles. Previously, electric motorcycles did not attract much attention because the price was higher than that of a conventional motorcycle, even after receiving subsidies. However, models of various price ranges have been recently released and the sales volume has increased accordingly.
Other mobility services
Led by car-sharing, new mobility services are gaining popularity. In particular, the share of young people in their 20s and 30s using car-sharing services instead of purchasing new cars is increasing. The total user number of two leading car-sharing companies, SoCar and GreenCar, exceeded ten million as of 2019. Additionally, the number of people using ride-hailing services, such as Kakao Taxi and T-Map Taxi, has been increasing as it has been more convenient to use these services via their apps.
Market share of the electric scooters in South Korea as of June 2022, by manufacturer
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Danawa. (June 10, 2022). Market share of the electric scooters in South Korea as of June 2022, by manufacturer [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/992895/south-korea-electric-scooter-market-share-by-manufacturer/
Danawa. "Market share of the electric scooters in South Korea as of June 2022, by manufacturer." Chart. June 10, 2022. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/992895/south-korea-electric-scooter-market-share-by-manufacturer/
Danawa. (2022). Market share of the electric scooters in South Korea as of June 2022, by manufacturer. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/992895/south-korea-electric-scooter-market-share-by-manufacturer/
Danawa. "Market Share of The Electric Scooters in South Korea as of June 2022, by Manufacturer." Statista, Statista Inc., 10 Jun 2022, https://www.statista.com/statistics/992895/south-korea-electric-scooter-market-share-by-manufacturer/
Danawa, Market share of the electric scooters in South Korea as of June 2022, by manufacturer Statista, https://www.statista.com/statistics/992895/south-korea-electric-scooter-market-share-by-manufacturer/ (last visited October 15, 2024)
Market share of the electric scooters in South Korea as of June 2022, by manufacturer [Graph], Danawa, June 10, 2022. [Online]. Available: https://www.statista.com/statistics/992895/south-korea-electric-scooter-market-share-by-manufacturer/