Print Publishers' Shift to the Mobile Market in 2011

How Publishers are Maturing and Monetizing Their Offerings

This report presents results of a survey carried out by the Audit Bureau of Circulations and ABC Interactive among American and Canadian newspapers, consumer magazines and business publications. The purpose of the survey was to gain insight into their mobile initiatives and strategic plans. Among others, such issues as supported platforms, presence of paywalls or mobile advertising are discussed.
  • Language: English
  • Released: November 2011
Study included in Corporate Account only.
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