Mobile app usage

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Statista Dossier about mobile app usage

This dossier presents insights and statistics on mobile app usage. It provides an overview of global app store metrics. The paper furthermore contains statistics on app usage, market reach, user engagement and user demographics.

Table of contents

  • 1. App stores
    • Total global mobile app revenues 2015-2020

    • Worldwide mobile app net-to-publisher revenues 2015-2020, by region

    • Number of apps available in leading app stores 2017

    • Most popular Apple App Store categories 2017

    • Number of active apps from the iTunes App Store as of July 2016

    • Apple App Store: number of downloads as of September 2016

    • Google Play: number of available apps 2009-2017

    • Google Play: number of Android app downloads 2010-2016

    • Amazon Appstore: number of available apps 2011-2016

  • 2. Market leaders
    • Leading Android app categories worldwide 2016

    • Leading Android app categories in the United States 2016

    • Leading Android app reach in the United States 2016

    • Leading Android shopping app reach in the United States 2016

    • Leading Android gaming app reach in the U.S. 2016

    • Leading iOS app categories worldwide 2016

    • Leading iOS app categories in the United States 2016

    • Leading iOS app reach in the United States 2016

    • Leading iOS shopping app reach in the United States 2016

    • Leading iOS gaming app reach in the U.S. 2016

    • Most popular smartphone apps in the U.S. 2016, ranked by audience

    • Leading mobile apps in the United States 2016, ranked by unique visitors

    • Reach of most popular U.S. smartphone apps 2016

    • Millennials: leading app categories 2015

    • Most popular global mobile messenger apps 2017

    • Global reach of selected mobile messengers 2015

  • 3. User engagement
    • U.S. mobile app content category time share 2016

    • U.S. smartphone app users 2014-2015, by category

    • Distribution of time spent on web and apps in the U.S. 2013-2015

    • Global mobile app retention rate 2012-2016, by app usage

    • U.S. mobile app hours per user 2016, by age and device

    • Average monthly app launches 2014-2015

    • Average app launches per month 2015, by vertical

    • U.S. smartphone app user engagement 2016, by category

  • 4. User activities
    • Leading smartphone and tablet apps in the U.S. 2015, by type

    • Monthly mobile app usage frequency 2016, by category

    • Time spent on apps on mobile devices 2015, by category

    • Annual global mobile messaging app growth 2014-2016

    • Social media usage during everyday activity planning by U.S. users 2015

    • Global health and fitness app access 2013-2015

    • Share of available Apple watchOS apps 2015

    • U.S. smartphone app deletion reasons 2015

    • App install vs. mobile web ad reach on Instagram and Pinterest 2016

    • Top mobile apps among global mobile messenger users 2016

  • 5. User metrics
    • Share of U.S. mobile app usage time 2015, by age group

    • Number of mobile app buyers in the United States 2013-2018

    • Mobile app buyer penetration in the United States 2013-2018, by device

    • Number of mobile app installers in the United States 2013-2018

    • Mobile app installer penetration in the United States 2013-2018

    • Mobile app installer penetration in the United States 2013-2018, by device

  • Language: English
  • Released: November 2016
  • Source(s): Statista
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