Mobile app usage

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Statista dossier about mobile app usage

This dossier presents insights and statistics on mobile app usage. It provides an overview of global app store metrics. The paper furthermore contains statistics on app usage, market reach, user engagement and user demographics.

Table of contents

  • 1. App stores
    • Total global mobile app revenues 2015-2020

    • Worldwide mobile app net-to-publisher revenues 2015-2020, by region

    • Global mobile app revenue 2021, by category

    • Global gross consumer spend on mobile apps 2017-2022, by region

    • Google Play: number of available apps as of Q1 2018

    • Apple App Store: number of available apps as of Q1 2018

    • Amazon Appstore: number of available apps as of Q1 2018

    • Most popular Apple App Store categories 2018

    • Most popular Google Play app categories 2018

    • Annual number of global mobile app downloads 2017-2022

    • Annual number of global mobile app downloads 2017-2022, by region

    • Number of iOS and Google Play app downloads as of Q2 2018

  • 2. Market leaders
    • Leading Android app categories worldwide 2018

    • Leading Android app categories in the United States 2018

    • Leading Android app reach in the United States 2018

    • Leading Android shopping app reach in the United States 2018

    • Leading Android gaming app reach in the U.S. Q2 2018

    • Leading iOS app categories worldwide 2018

    • Leading iOS app categories in the United States 2018

    • Leading iOS app reach in the United States 2016

    • Leading iOS shopping app reach in the United States 2018

    • Leading iOS gaming app reach in the U.S. Q2 2018

    • Leading mobile app categories in the United States 2018, by reach

    • Reach of most popular U.S. smartphone apps 2018

    • Most popular global mobile messenger apps 2018

    • Time spent on leading mobile app publishers in the U.S. 2018

    • Top mobile app publishers in the U.S. 2018, by user reach

  • 3. User engagement
    • App usage frequency in the U.S. 2017, by type

    • Leading mobile app categories in the United States 2018, by reach

    • App share of mobile minutes in selected countries 2017

    • U.S. mobile app content category time share 2017

    • Monthly app downloads of U.S. smartphone users 2017

    • Mobile application: user retention rate 2012-2018

    • Global mobile app thee month user retention and churn 2017

    • Average monthly app launches as of H2 2017

    • Average monthly in-app time as of H1 2017, by vertical

    • Average app launches per month H2 2017, by vertical

    • U.S. mobile users that allow app push notifications 2015-2017

  • 4. User activities
    • Share of time spent on mobile apps in the United States 2017, by category

    • Leading app categories accessed before shopping online in the U.S. 2017

    • Leading app categories accessed after shopping online in the U.S. 2017

    • Leading apps accessed before shopping online in the U.S. 2017

    • Leading apps accessed after shopping online in the U.S. 2017

    • U.S. smartphone in-store usage frequency 2017, by activity

    • Baby Boomers: second screen usage 2013

    • U.S. shopper online retail research channels 2017

    • Leading channels to purchase products from online retailers in the U.S. 2017

  • Language: English
  • Released: 2018
  • Source(s): Statista
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