Mobile app usage

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Statista dossier about mobile app usage

Table of contents

  • 1. Market metrics
    • Total global mobile app revenues 2014-2023

    • Global gross consumer spend on mobile apps 2017-2022, by region

    • Mobile app consumer spend on mobile apps Q4 2020

    • Quarterly consumer spend on mobile apps per user 2020

    • Global gaming and non-gaming app store revenues 2019

    • Annual number of global mobile app downloads 2016-2020

    • Annual number of global mobile app downloads 2014-2023, by region

    • Leading countries ranked by mobile app store downloads 2016-2018

    • Number of iOS and Google Play app downloads as of Q3 2020

  • 2. App stores
    • Free and paid app distribution for Android and iOS 2021

    • App spend distribution between Apple App Store and Google Play 2012-2018

    • Google Play: number of available apps as of Q1 2021

    • Apple App Store: number of available apps as of Q1 2021

    • Amazon Appstore: number of available apps as of Q1 2021

    • Most popular Google Play app categories 2021

    • Most popular Apple App Store categories 2021

  • 3. Market leaders
    • Reach of most popular U.S. smartphone apps 2021

    • Leading app categories in the United States Q3 2020, by usage reach

    • Leading Android app categories worldwide 2019

    • Leading Android app categories in the United States 2019

    • Leading Android app reach in the United States 2019

    • Leading Android shopping app reach in the United States 2019

    • Leading Android gaming app reach in the U.S. Q3 2019

    • Leading iOS app categories worldwide 2019

    • Leading iOS app categories in the United States 2019

    • Leading iOS app reach in the United States 2019

    • Leading iOS shopping app reach in the United States 2019

    • Leading iOS gaming app reach in the U.S. Q3 2019

    • Most popular global mobile messaging apps 2021

    • Time spent on leading mobile app publishers in the U.S. 2019

    • Top mobile app publishers in the U.S. 2019, by user reach

  • 4. User engagement
    • Mobile apps: user retention rate 2012-2019

    • Mobile app user retention rate worldwide 2020, by vertical

    • Global mobile app three month user retention rates 2018, by vertical

    • Global mobile app three month user retention and churn 2018

    • Average monthly app launches as of H2 2018

    • Average app session length per user 2020, by vertical

    • Average daily app launches per user 2019, by vertical

    • Average app uninstall time worldwide 2018, by type

    • Average app uninstall time worldwide 2018, by vertical

    • Shortest app uninstall time worldwide 2018, by vertical

    • Longest app uninstall time worldwide 2018, by vertical

    • Mobile app reinstall share 2018, by region

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