Leading mobile apps in the UK 2024, by reach

Published by Laura Ceci, May 3, 2024
In March 2024, WhatsApp was the most popular mobile app for smartphone or tablet users in the United Kingdom, with an audience reach of 86 percent. Social media giant Facebook followed, with a reach of around 80 percent of the country's digital population. YouTube ranked third with an audience reach of 70 percent. In 2023, e-mail services, mobile social media, and messenger apps were the most popular categories for smartphone users in the country.

Most popular mobile apps in the United Kingdom (UK) in March 2024, by reach

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Release date

May 2024

Region

United Kingdom

Survey time period

March 2024

Age group

15 years and older

Special properties

internet users, smartphone or tablet device(s)

Method of interview

Online survey

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Statistics on " Mobile apps in the United Kingdom (UK) "

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The most important statistics
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Other statistics that may interest you Mobile apps in the United Kingdom (UK)

Overview

6

Reach and usage

8

Messaging and social media

6

TikTok

6

Mobile gaming

6

Other apps

7

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Topics

Mobile apps in the UKMobile app usageApp storesMobile app monetizationMobile internet usage in the United Kingdom (UK)
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

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For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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