Apple App Store

Statistics report about the Apple App Store

Apple App Store

This report presents insights and statistics on the Apple App Store. It provides metrics on the available apps on the Apple App Store, iOS KPIs, as well as data on earnings and growth of iOS publishers worldwide. It also includes information regarding the most used software development kits (SDKs). Further statistics and comparisons between app stores can be found in Statista's app stores report, and in the Google Play Store report.

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Table of contents

Overview

4
  • Premium Statistic Apple App Store: number of available apps as of Q3 2022
  • Basic Statistic Apple App Store: number of available gaming apps as of Q3 2022
  • Basic Statistic Most popular Apple App Store categories 2022
  • Premium Statistic Number of monthly Apple App Store app releases worldwide 2019-2024

Performance

8
  • Premium Statistic Number of iOS and Google Play app downloads as of Q1 2023
  • Premium Statistic Share of iOS mobile app downloads 2022, by category
  • Premium Statistic Global iOS app retention rate Q3 2023
  • Premium Statistic Global Google Play and Apple App Store app revenues 2022
  • Premium Statistic Mobile iOS app revenues 2022, by region
  • Basic Statistic Share of global mobile app consumer spend 2022, by app store
  • Premium Statistic Average price of paid iOS apps 2024
  • Basic Statistic Conversion rate of iOS apps in the U.S. 2022, by category

iOS app publishers and developers

7
  • Basic Statistic Revenue split for app stores worldwide 2023
  • Basic Statistic Annual Apple App Store iOS developer payout 2015-2022
  • Basic Statistic Small mobile app developers joining the Apple App Store 2022, by region
  • Basic Statistic Earning growth for small developers on the Apple App Store 2019-2022, by region
  • Premium Statistic Apple App Store terminated or blocked developer accounts 2022
  • Premium Statistic Rejected apps submitted to the Apple App Store 2022, by reason
  • Premium Statistic Mobile app install frauds on iOS 2022, by category

Software development kits (SDKs)

5
  • Premium Statistic Leading mobile iOS app SDKs 2022
  • Premium Statistic Leading mobile iOS app analytics SDKs 2023
  • Premium Statistic Leading mobile iOS app ads and monetization SDKs 2023
  • Premium Statistic Leading push messaging SDKs for mobile iOS apps 2022
  • Premium Statistic Leading mobile iOS app attribution SDKs 2023

Data collection

5
  • Premium Statistic Reasons to collect mobile app data from global iOS users 2024
  • Premium Statistic App tracking transparency: opt-in rate of iOS users worldwide 2022
  • Premium Statistic Apple app tracking transparency implementation rate 2022, by app category
  • Premium Statistic Apple app tracking transparency opt-in rate 2022, by app category
  • Basic Statistic iOS apps that declared collecting global users private data 2024

App Store content removal

7
  • Basic Statistic Apple App Store: mobile apps removed H2 2021, by region
  • Premium Statistic Apple App Store: global app takedown requests received 2018-2021, by violation
  • Premium Statistic Apple App Store: mobile apps removed 2018-2021, by violation
  • Basic Statistic Apple App Store: legal violation takedown requests received H2 2021, by region
  • Basic Statistic Apps removed from the Apple App Store in selected countries 2022
  • Premium Statistic Distribution of mobile iOS apps based on most recent update date 2022
  • Basic Statistic iOS mobile apps that have not been updated recently 2022, by category

Spotlight: App Store Optimization (ASO)

10
  • Premium Statistic U.S. downloads needed for iPhone apps to rank in the first 10 positions 2019-2022
  • Premium Statistic Apple App Store: update frequency for highest-ranking apps 2022, by category
  • Premium Statistic Apple App Store: highest-ranking apps size 2022, by category
  • Premium Statistic Apple App Store: length of main titles in highest-ranking apps 2022, by category
  • Premium Statistic Apple App Store: titles length of highest-ranking apps 2022, by category
  • Premium Statistic Apple App Store: target keyword match in highest-ranking apps 2022, by category
  • Premium Statistic Apple App Store: most popular colors of highest-ranking apps 2022, by category
  • Premium Statistic Apple App Store: most used symbols in the titles of highest-ranking apps 2022
  • Premium Statistic Apple App Store: number of screenshots in highest-ranking apps 2022, by category
  • Premium Statistic Apple App Store: global ratings of highest-ranking apps 2022, by position
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