Mobile apps in the United Kingdom (UK)

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Statista dossier on mobile apps in the United Kingdom

This dossier presents a selected range of statistics and data about the mobile app industry and app usage in the United Kingdom. It includes a chapter on app monetization, figures for publisher revenues, app downloads, leading app categories, and user preferences. The concluding chapter is a spotlight on app usage by children in the UK.

Table of contents

  • 1. Market overview

    • Annual number of global mobile app downloads 2016-2020

    • Annual number of global mobile app downloads 2014-2023, by region

    • Annual global mobile app downloads 2018-2024, by store

    • Number of apps available in leading app stores 2021

    • Mobile app revenue in selected European countries 2020

  • 2. App monetization

    • Global mobile app consumer spending 2016-2020

    • Leading mobile app monetization strategies 2019

    • Leading in-app ad formats according to app developers 2019

    • Biggest challenge regarding app monetization according to developers 2019

    • Monthly spend on game in-app purchases in the UK 2019

  • 3. Leading apps and publishers

    • Most important mobile apps in the UK Q3 2020

    • Leading Android apps in Great Britain (GB) 2021, by revenue

    • Leading iPhone apps in Great Britain (GB) in 2021, by revenue

    • Leading Android apps in Great Britain (GB) 2021, by downloads

    • Leading iPhone apps in Great Britain 2021, by downloads

    • Leading non-gaming Android app publishers in Great Britain (GB) 2021, by revenue

    • Leading non-gaming iPhone app publishers in Great Britain (GB) 2021, by revenue

  • 4. Leading app categories

    • Smartphone app usage by type in the UK 2020

    • Leading Android gaming apps in Great Britain 2021, by downloads

    • Leading iPhone gaming apps in Great Britain 2021, by downloads

    • Leading social media apps in Google Play in Great Britain 2021, by downloads

    • Leading iPhone social networking apps in Great Britain (GB) 2021, by downloads

    • Leading Android shopping apps in Great Britain (GB) 2021, by downloads

    • Leading iPhone shopping apps in Great Britain (GB) 2021, by downloads

    • Leading iPhone music apps in Great Britain (GB) 2021, by downloads

  • 5. User preferences

    • Number of apps installed on smartphones in the United Kingdom 2019

    • Most important mobile apps among 15-25 year-olds in the UK 2020

    • Most important mobile apps among 26 to 35-year-olds in the UK 2020

    • Most important mobile apps among 36 to 45-year-olds in the UK 2020

    • Most important mobile apps among 46 to 55-year-olds in the UK 2020

    • Most important mobile apps among those aged 56 and above in the UK 2020

  • 6. Spotlight: app usage by children

    • Leading education apps used by children in the UK 2020

    • Leading video apps used by children in the UK 2020

    • Leading social media apps among children in the UK 2020

    • Leading game apps used by children in the UK 2020

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