Target group: Remote workers in the United States

Statista Consumer Insights

Target group: Remote workers in the United States This report offers the reader a comprehensive overview of remote workers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark remote workers in the United States (''target group'') against the average U.S. onliner, labelled as ''all respondents'' in the charts.

The report is updated regularly and is based on consumer insights from the Statista Global Consumer Survey Q2 2022.
DescriptionContentTables

Selected insights on target group: Remote workers in the United States

  • 40% of remote workers have a high annual household income
  • Being successful has more importance to remote workers than to the average onliner
  • 15% of remote workers are innovators or early adopters of new products
  • Rising prices, inflation & cost of living and the economic situation are issues of particular concern to remote workers
  • 46% of remote workers remember seeing advertising on social media

  • Language: English
  • Released: October 2022
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