The rise of on-demand video streaming in Japan and its effects on the anime industry

Statista overview report on anime streaming in Japan

The rise of on-demand video streaming in Japan and its effects on the anime industry

Anime streaming is a booming business in Japan. The entry of several high-profile services in the mid-2010s, which also included the start of Netflix and Amazon Prime Video in September 2015, has made on-demand video streaming a much more popular form of entertainment and increased the competition over subscribers and content in Japan. Due to its outstanding popularity, anime is a particularly important form of content in its country of origin. As a result of the increasing adoption of video-on-demand (VOD) services, streaming has become one of the most valuable segments for the anime industry.

To give a better understanding of the importance video streaming and major platforms have for the anime industry in its domestic market, this report provides insights into the recent developments in the Japanese VOD market, the role anime content plays in it, and the effects video streaming has had on various anime segments.

Table of contents

The impact of increasing competition on the VOD market in Japan

  • Development of the on-demand video streaming market
  • Changing media consumption behavior
  • User preferences in choosing SVOD services
  • Market leaders

The role of content in the competition between streaming services
  • Content spending of major services
  • Perceived content exclusivity of services
  • The importance of anime content in Japan
  • Leading content types offered by major SVOD services

How streaming affects the anime industry
  • Development of the anime market and its domestic segments
  • Revenue of animation productions companies

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