Mobile Internet & Smartphone Adoption

New Insights into Consumer Usage of Mobile Devices, the Shift to Smartphones & the Emergence of Tablets

This 2012 report is an overview on 2011's development of mobile internet and smartphone adoption in selected, trans-continental countries. The research was divided into two phases of research, Spring and Fall 2011 and results were compared accordingly. For example smartphone ownership in the U.S. rose by 7 percent between testing phases.
  • Language: English
  • Released: January 2011
  • Source(s): Ipsos
Study included in Corporate Account only.
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