Forecast of the Digital Future of the U.S. in 2014

The rapid adoption of smartphones and tables have changed the way consumers connect to digital content and created a shift in digital media consumption, creating today's multi-device consumer. This paper by comScore is a report on prevailing trends in social media, online video, search, digital advertising, mobile and e-commerce and how advertisers and publishers can effectively plan their digital strategies with the "digital omnivore" of 2014 in mind.
  • Language: English
  • Released: April 2014
Study included in Corporate Account only.
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