Social media in the Netherlands

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista Dossier on the use of Facebook, Instagram and other social media in the Netherlands

With the rise of social media platforms, consumers became able to share content and electronic communication faster than ever before. This dossier looks to present facts and statistics about social media use in the Netherlands. As "social media in the Netherlands" is a rather broad term, this dossier tries to collect multiple aspects of this topic together and is meant to answer questions like "how many people use social media in the Netherlands?", "what are the most popular platforms among Dutch Millennials?" or "who has the most followers on Instagram in the Netherlands?".

Examples of figures found in this dossier are statistics about different age groups of social media users and the reach of certain apps. Moreover, the dossier provides facts and figures on specific apps, such as Facebook, Instagram, WhatsApp and Snapchat, among others.

Note that we also offer other dossiers with a more specific focus on certain aspects talked about here. These dossiers include:

Table of contents

  • 1. User numbers
    • Social media penetration in the Netherlands 2020, by social network

    • Social media active daily user penetration Netherlands 2016-2020, by social network

    • Online social network activities in the Netherlands 2019, by age group

    • Leading domains in the Netherlands by SEO Visibility on Google 2018

    • Forecast of social media user numbers in the Netherlands 2018-2024

    • Forecast of the social media user penetration rate in the Netherlands 2018-2024

  • 2. Instagram
    • Monthly number of Instagram users in the Netherlands 2018-2020

    • Instagram user distribution in the Netherlands 2020, by age group and gender

    • Monthly reach of Instagram in the Netherlands 2017-2020, by device

    • Most popular Netherlands-based influencers on Instagram 2019

    • Most popular Netherlands-based fashion and beauty influencers on Instagram 2019

    • Most popular Netherlands-based food influencers on Instagram 2019

    • Most popular Netherlands-based travel influencers on Instagram 2019

  • 3. Facebook
    • Number of Facebook users in the Netherlands 2013-2020

    • Monthly number of Facebook users in the Netherlands 2018-2020

    • Monthly reach of Facebook in the Netherlands 2017-2020, by device

    • Facebook user distribution in the Netherlands 2020, by age group and gender

    • Media perception of Facebook in the Netherlands 2019, by characteristic

  • 4. WhatsApp
    • Number of WhatsApp users in the Netherlands 2016-2020

    • Annual WhatsApp app downloads in the Netherlands 2015-2019

    • Monthly WhatsApp app downloads in the Netherlands 2014-2020

    • Monthly reach of WhatsApp in the Netherlands 2017-2020, by device

    • Preferred channels for personal communication in the Netherlands 2019, by channel

    • Online platform usage after waking up the Netherlands 2019, by age and platform

  • 5. Twitter
    • Number of Twitter users in the Netherlands 2013-2020

    • Annual Twitter app downloads in the Netherlands 2015-2019

    • Monthly Twitter app downloads in the Netherlands 2014-2020

    • Leading brands on Twitter in the Netherlands 2019

    • Media perception of Twitter in the Netherlands 2018, by characteristic

  • 6. Snapchat and TikTok
    • Annual Snapchat app downloads in the Netherlands 2015-2019

    • Monthly Snapchat app downloads in the Netherlands 2014-2020

    • Monthly reach of Snapchat in the Netherlands 2017-2020, by device

    • Monthly Musical.ly/TikTok downloads in the Netherlands 2017-2020

  • 7. LinkedIn
    • Number of LinkedIn users in the Netherlands 2013-2020

    • LinkedIn user distribution in the Netherlands 2020, by age group

    • Monthly reach of LinkedIn in the Netherlands 2017-2020, by device

    • Fastest-growing domains in the Netherlands by SEO Visibility on Google 2018

  • 8. Pinterest
    • Annual Pinterest app downloads in the Netherlands 2015-2019

    • Monthly Pinterest app downloads in the Netherlands 2014-2020

    • Pinterest penetration rate in the Netherlands 2015-2018, by age group

    • Monthly reach of Pinterest in the Netherlands 2017-2020, by device

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!