Social media usage in the Netherlands

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Statista dossier on the use of Facebook, Youtube, Instagram and other social media in the Netherlands

This dossier presents facts and statistics about social media usage in the Netherlands. The dossier shows the social network penetration and includes figures on social media users. It provides statistics about Facebook and Instagram, but also includes facts about usage of other social media platforms such as LinkedIn, WhatsApp, Snapchat and Twitter.

Table of contents

  • 1. Leading apps
    • Most used smartphone apps in the Netherlands 2018

    • Leading social media apps in Google Play in the Netherlands 2018, by downloads

    • Leading social networking apps in Google Play in the Netherlands 2018, by revenue

    • Leading iPhone social networking apps in the Netherlands 2018, by downloads

    • Leading iPhone social networking apps in the Netherlands 2018, by revenue

    • Leading iPad social apps in Apple App Store in the Netherlands 2018, by downloads

    • Most popular social media platforms amongst Millennials in the Netherlands 2018

    • Social media active daily user penetration Netherlands 2016-2019, by social network

  • 2. User demographics
    • Hours per day on social media in the Netherlands 2017, by age group

    • Online social network activities in the Netherlands 2018, by gender

    • Online social network activities in the Netherlands 2018, by age group

    • Online social network activities in the Netherlands 2018, by education

    • Participation in online communication activities in the Netherlands 2018, by gender

    • Participation online communication activities in the Netherlands 2018, by age group

    • Participation in online communication activities the Netherlands 2018, by education

    • Forecast of the social network user penetration rate in the Netherlands 2014-2021

    • Forecast of Facebook user numbers in the Netherlands 2015-2021

  • 3. User behavior
    • Online social network activities in the Netherlands 2012-2018

    • Social media penetration in the Netherlands 2019, by social network

    • Leading purposes social media usage in the Netherlands 2016-2018

    • Online platform usage after waking up the Netherlands 2018, by age and platform

    • Preferred channels for personal communication in the Netherlands 2018, by channel

  • 4. Facebook
    • Number of Facebook users in the Netherlands 2013-2019

    • Facebook penetration rate in the Netherlands 2016-2018, by age group

    • Gender distribution of Facebook users in the Netherlands 2016

    • Monthly reach of Facebook in the Netherlands 2017-2019, by device

    • Absolute monthly reach of Facebook in the Netherlands 2017-2019, by device

    • Forecast of the Facebook user penetration rate in the Netherlands 2014-2021

    • Forecast of social network user numbers in the Netherlands 2014-2021

    • Leading reasons to use Facebook in the Netherlands 2017

    • Opinion on decreasing time spent on Facebook in the Netherlands 2018

  • 5. Youtube
    • Number of YouTube users in the Netherlands 2013-2019

    • Leading Youtubers from the Netherlands based on subscribers 2018

    • Leading Youtubers from the Netherlands based on views 2018

    • Leading YouTube channels based on subscribers in the Netherlands 2017

    • Devices used to watch YouTube in the Netherlands 2017-2018

    • YouTube penetration rate in the Netherlands 2017-2018, by age group

  • 6. Instagram
    • Instagram penetration rate in the Netherlands 2015-2018, by age group

    • Instagram user distribution in the Netherlands 2019, by age group and gender

    • Monthly reach of Instagram in the Netherlands 2017-2019, by device

    • Absolute monthly reach of Instagram in the Netherlands 2017-2019, by device

    • Most popular Netherlands-based influencers on Instagram 2018

    • Most popular Netherlands-based fashion and beauty influencers on Instagram 2018

    • Most popular Netherlands-based food influencers on Instagram 2018

    • Most popular Netherlands-based travel influencers on Instagram 2018

  • 7. Other social media
    • Monthly Musical.ly/TikTok downloads in the Netherlands 2017-2019

    • WhatsApp penetration rate in the Netherlands 2016-2018, by age group

    • Snapchat penetration rate in the Netherlands 2017-2018, by age group

    • Pinterest penetration rate in the Netherlands 2015-2018, by age group

    • Number of LinkedIn users in the Netherlands 2013-2019

    • LinkedIn penetration rate in the Netherlands 2017-2018, by age group

    • Number of Twitter users in the Netherlands 2013-2019

    • Twitter penetration rate in the Netherlands 2017-2018, by age group

    • Leading brands on Twitter in the Netherlands 2018

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