Instagram

The Statista dossier
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Statista dossier about Instagram

This dossier presents information on mobile social network Instagram. The paper provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing.

Table of contents

  • 1. Overview
    • Estimated annual Instagram revenue 2015-2021

    • Number of monthly active Instagram users 2013-2018

    • Number of daily active Instagram users 2017

    • Daily active users of Instagram Stories 2019

    • Instagram: number of users in the United States 2017-2022

    • U.S. Instagram user development 2017-2022

    • U.S. Instagram usage rate 2017-2022

    • Instagram: number of global users 2016-2022

    • Price of selected acquisitions by Facebook 2017

  • 2. Benchmark
    • Countries with the most Instagram users 2019

    • Preferred social networks of U.S. teens 2012-2019

    • Reach of social media used by U.S. teens and young adults 2017

    • Reach of most popular U.S. smartphone apps 2019

    • U.S. average AARPU of media companies and publishers 2016-2020

  • 3. Demographics
    • Number of U.S. Instagram users 2016, by age

    • Instagram: distribution of global audiences 2019, by age and gender

    • Instagram: distribution of global audiences 2019, by age group

    • Instagram: distribution of global audiences 2019, by gender

    • Instagram user share in the United States 2019, by age group

    • Instagram user share in the United States 2019, by gender

    • Instagram usage reach in the United States 2019, by age group

    • Instagram usage reach in the United States 2018, by income

    • Instagram usage reach in the United States 2019, by education

    • Share of U.S. internet users who use Instagram 2015, by ethnicity

    • Distribution of Instagram.com traffic 2019, by country

  • 4. Usage
    • Instagram accounts with the most followers worldwide 2019

    • Instagram usage reach 2019, by country

    • Internet users who regularly visit Instagram in the U.S. 2018, by age

    • Instagram usage frequency in the United States 2018

    • Instagram usage frequency in the United States 2018, by gender

    • Instagram usage frequency in the United States 2018, by age group

    • U.S. social media activities 2019, by platform

    • Instagram: most popular posts as of May 2019

    • Most instagrammed tourist attractions worldwide 2018

    • U.S. social commerce reach 2017, by platform

    • Social media live stream audiences worldwide 2016-2017

    • Most popular apps that male U.S. mobile users cannot do without 2017

    • Most popular apps of female U.S. mobile users cannot do without 2017

  • 5. Advertising and marketing
    • Social media platforms used by marketers worldwide 2019

    • Social media platforms used by marketers worldwide 2019, by target group

    • Most important social media platforms for marketers worldwide 2019

    • Most important social media platforms for B2B and B2C marketers 2019

    • Number of Instagram business profiles 2016-2017

    • Instagram: most-engaged publishers 2018

    • Average monthly Instagram brand posts 2017

    • Instagram: monthly image posts by brands 2017, by profile size

    • Instagram: monthly image posts by brands 2016-2017

    • Instagram: monthly video posts by brands 2016-2017

    • Instagram: monthly brand profile follower growth 2017

    • CPC on Instagram ads in selected countries in Q4 2017

    • Average daily Instagram brand posts 2018, by vertical

    • Year-on-year site visit growth via U.S. social networks 2019

  • 6. Influencers
    • Online brand discovery through celebrity endorsements 2017, by age

    • Instagram influencer market size 2017-2020

    • Instagram: number of brand sponsored influencer posts 2016-2020

    • Global Instagram influencer marketing spending 2013-2020

    • Active Instagram influencers share 2013-2018, by number of followers

    • Fastest-growing English-language influencers on Instagram 2018

    • Instagram post value of the most-followed fashion and beauty influencers 2018

    • Instagram post value of the most-followed athletes worldwide 2018

    • Influencer social video posts share in 2018, by tier and platform

    • Share of Instagram sponsored content 2018, by type

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