Instagram

The Statista dossier
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Statista dossier about Instagram

This dossier presents information on mobile social network Instagram. The paper provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing.

Table of contents

  • 1. Overview
    • Countries with the most Instagram users 2021

    • Countries with biggest Instagram reach 2021

    • Number of monthly active Instagram users 2013-2018

    • Number of daily active Instagram users 2017

    • Daily active users of Instagram Stories 2019

    • Price of selected acquisitions by Facebook 2017

  • 2. Benchmark
    • Global social networks ranked by number of users 2021

    • Favorite social networks of U.S. teens 2012-2020

    • Reach of social media used by U.S. teens and young adults 2020

    • U.S. market share of leading social media websites 2021

    • Usage of social networks in the U.S. 2019

    • Most popular social network in the U.S. 2019

    • Reach of most popular U.S. smartphone apps 2020

    • Instagram: most popular posts as of June 2020

  • 3. Audiences
    • Instagram: number of global users 2016-2023

    • Instagram: number of users in the United States 2019-2023

    • U.S. Instagram user development 2017-2023

    • Instagram: distribution of global audiences 2021, by age and gender

    • Instagram: distribution of global audiences 2021, by age group

    • Instagram: distribution of global audiences 2021, by gender

    • Instagram user share in the United States 2021, by age group

    • Instagram user share in the United States 2021, by gender

    • Instagram usage reach in the United States 2019, by age group

    • Instagram usage reach in the United States 2019, by education

  • 4. Usage
    • Fequency of Instagram usage in the U.S. 2019

    • U.S. social media activities 2019, by platform

    • Reasons for Instagram usage in the U.S. 2019

    • Most popular apps that male U.S. online users cannot do without 2020

    • Most popular apps of female U.S. online users cannot do without 2020

    • Instagram: share of video and image posts 2019

    • Instagram: post description length 2019

    • Instagram: number of hashtags used on posts 2019

    • Instagram: number of emojis used in posts 2019

  • 5. Most followed
    • Instagram accounts with the most followers worldwide 2021

    • Athletes with the most Instagram followers worldwide 2020

    • Most popular car brands on Instagram worldwide 2020

    • Most popular food influencers on Instagram in the U.S. 2020

    • Most popular travel influencers on Instagram in the U.S. 2020

    • Most popular wildlife photographers on Instagram worldwide 2020

    • Petfluencers with the most Instagram followers worldwide 2020

    • Most popular fashion & beauty influencers on Instagram in the U.S. 2020

    • Most popular travel influencers on Instagram worldwide 2020

    • Most popular food influencers on Instagram worldwide 2020

    • Most popular political figures on Instagram worldwide 2020

  • 6. Advertising and marketing
    • Instagram ad revenues in the U.S. 2018-2021

    • Social media platforms used by marketers worldwide 2020

    • Social media platforms used by marketers worldwide 2020, by target group

    • Most important social media platforms for marketers worldwide 2020

    • Most important social media platforms for global B2B and B2C marketers 2020

    • Most effective ad formats on Instagram worldwide 2019

    • Purchase frequency from collection ads on Instagram in the U.S. 2019

    • Desired frequency of commercial posts in the U.S. 2019

    • Used promotions for purchase at store advertised on Instagram in the U.S. 2019

    • Clicking the "more"-link under sponsored ads on Instagram in the U.S. 2019

  • 7. Influencers
    • Instagram influencer market size 2017-2020

    • Instagram: number of brand sponsored influencer posts 2016-2020

    • Global Instagram influencer marketing spending 2013-2020

    • Fastest-growing Instagram influencers in the U.S. 2020

    • Fastest-growing English-language influencers on Instagram 2020

    • Instagram post value of the most-followed fashion and beauty influencers 2020

    • Instagram post value of the most-followed athletes worldwide 2020

    • Desired frequency of social media influencer posts in the U.S. 2019

    • Types of social media Influencers followed in the U.S. 2019

    • Purchase motivated by social media influencer in the U.S. 2019

    • Presentation of purchased product by social media influencer in the U.S. 2019

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