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Instagram
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Statista dossier about Instagram
Table of contents
- 1. Overview
Number of monthly active Instagram users 2013-2018
Number of daily active Instagram users 2017
Daily active users of Instagram Stories 2018
Instagram: number of users in the United States 2015-2021
U.S. Instagram user development 2016-2021
U.S. Instagram usage rate 2016-2021
Instagram: number of global users 2016-2021
Price of selected acquisitions by Facebook 2017
Estimated annual Instagram revenue 2015-2021
- 2. Benchmark
Countries with the most Instagram users as of January 2018
Preferred social networks of U.S. teens 2012-2018
Reach of social media used by U.S. teens and young adults 2017
Reach of most popular U.S. smartphone apps 2018
- 3. Demographics
Instagram: global Millennial membership 2014-2016
Instagram: distribution of global audiences 2018, by age and gender
Instagram: distribution of global audiences 2018, by age group
Instagram: distribution of global audiences 2018, by gender
Instagram: distribution of U.S. users 2016, by age
Instagram usage reach in the United States 2018, by age group
Instagram usage reach in the United States 2018, by income
Instagram usage reach in the United States 2018, by education
Share of U.S. internet users who use Instagram 2015, by ethnicity
Distribution of Instagram.com traffic 2018, by country
- 4. Usage
Instagram accounts with the most followers worldwide 2018
Instagram usage 2018, by country
Instagram usage frequency in the United States 2018
Instagram usage frequency in the United States 2018, by gender
Instagram usage frequency in the United States 2018, by age group
Most instagrammed tourist attractions worldwide 2017
U.S. social commerce reach 2017, by platform
Social media live stream audiences worldwide 2016-2017
Most popular apps that male U.S. mobile users cannot do without 2017
Most popular apps of female U.S. mobile users cannot do without 2017
Most hashtagged cities on Instagram worldwide 2017
- 5. Advertising and marketing
Usage of social media platforms for B2C content marketing in North America 2017
Number of Instagram business profiles 2016-2017
Instagram: most-engaged publishers 2018
Leading news & media publishers on Instagram worldwide 2016-2017
Most pictured brands found on Instagram posts worldwide as of 2017
Average daily Instagram brand posts 2017, by profile size
Average monthly Instagram brand posts 2017
Instagram: video and image post user interactions 2017, by profile size
Instagram: monthly image posts by brands 2017, by profile size
Instagram: monthly video posts by brands 2017, by profile size
Instagram: monthly image posts by brands 2016-2017
Instagram: monthly video posts by brands 2016-2017
Instagram: monthly brand profile follower growth 2017
CPC on Instagram ads in selected countries in Q4 2017
Average daily Instagram brand posts 2017, by vertical
- 6. Influencers
Online brand discovery through celebrity endorsements 2017, by age
Instagram influencer market size 2017-2019
Instagram: number of brand sponsored influencer posts 2016-2019
Popular sponsored influencers on Instagram 2017
Fastest-growing English-language influencers on Instagram 2018
Instagram: average IGC engagements 2017, by follower count
Instagram: average IGC engagement rate 2017, by follower count
Instagram: average branded IGC engagements 2017, by follower count
Instagram: average branded IGC engagement rate 2017, by follower count
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- Social media usage in the NetherlandsSocial media usage in the Netherlands
- Mobile social media usage in the United StatesMobile social media usage in the United States
- Mobile social media usage worldwideMobile social media usage worldwide
- Social media marketingSocial media marketing
- Social media usage in SwedenSocial media usage in Sweden
- Social media usage in BelgiumSocial media usage in Belgium
- Social media marketing in the NetherlandsSocial media marketing in the Netherlands
- Social media usage in DenmarkSocial media usage in Denmark
- Social media usage in NorwaySocial media usage in Norway
- Photo sharing apps in the United Kingdom (UK)Photo sharing apps in the United Kingdom (UK)
- Social media usage in the United Kingdom (UK)Social media usage in the United Kingdom (UK)
- Social media usage in the European Union (EU)Social media usage in the European Union (EU)
- Social media and eventsSocial media and events
- Social media usage in SpainSocial media usage in Spain
- Online recruiting and social mediaOnline recruiting and social media
- Social media usage in the NordicsSocial media usage in the Nordics
- Social media usage in FinlandSocial media usage in Finland
- Social media usage in the United StatesSocial media usage in the United States
- Beauty content on social mediaBeauty content on social media
- Social media advertising in the U.S. (DMO)Social media advertising in the U.S. (DMO)
- Social media and politics in the United StatesSocial media and politics in the United States
- Social media usage in ItalySocial media usage in Italy
- Social media usage worldwideSocial media usage worldwide
- SnapchatSnapchat
- Social media usage of companies in ItalySocial media usage of companies in Italy
- Advertising in the NetherlandsAdvertising in the Netherlands
- Media usage in BelgiumMedia usage in Belgium
- Social media usage in BelgiumSocial media usage in Belgium
- Italy: users opinion on social media adverts 2018, by social medium Italy: users opinion on social media adverts 2018, by social medium
- Future use of social media among marketers worldwide by platform 2018Future use of social media among marketers worldwide by platform 2018
- Share of daily social media usage in Finland 2018, by genderShare of daily social media usage in Finland 2018, by gender
- Social media platforms used by marketers worldwide 2018Social media platforms used by marketers worldwide 2018
- Share of daily social media usage Finland 2018, by platformShare of daily social media usage Finland 2018, by platform
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron about Statista CEO, MindShare Germany
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