Instagram

The Statista dossier
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Statista Dossier about Instagram

Table of contents

  • 1. Overview
    • Countries with the most Instagram users 2021

    • Countries with biggest Instagram reach 2021

    • Instagram: number of global users 2016-2023

    • Instagram: number of users in the United States 2019-2023

    • Instagram: most popular posts as of June 2021

  • 2. Benchmark
    • Global social networks ranked by number of users 2021

    • Social media platforms growth of MAU worldwide 2019-2021

    • Favorite social networks of U.S. teens 2012-2020

    • Reach of social media used by U.S. teens and young adults 2020

    • U.S. market share of leading social media websites 2021

    • Reach of most popular U.S. smartphone apps 2021

    • Most important mobile apps in the UK Q3 2020

  • 3. Audiences
    • U.S. Instagram user development 2017-2023

    • Instagram: distribution of global audiences 2021, by age and gender

    • Instagram: distribution of global audiences 2021, by age group

    • Instagram: distribution of global audiences 2021, by gender

    • Instagram user share in the United States 2021, by age group

    • Instagram user share in the United States 2021, by gender

    • Instagram usage reach in the United States 2021, by age group

  • 4. Usage
    • Most frequently accessed social network of U.S. users 2021

    • Instagram usage frequency in the United States 2020

    • Instagram usage frequency in the United Kingdom 2020

    • Most popular apps that male U.S. online users cannot do without 2020

    • Most popular apps of female U.S. online users cannot do without 2020

  • 5. Most followed
    • Instagram accounts with the most followers worldwide 2021

    • Athletes with the most Instagram followers worldwide 2020

    • Most popular car brands on Instagram worldwide 2020

    • Most popular food influencers on Instagram in the U.S. 2020

    • Most popular travel influencers on Instagram in the U.S. 2020

    • Most popular wildlife photographers on Instagram worldwide 2020

    • Petfluencers with the most Instagram followers worldwide 2020

    • Most popular fashion & beauty influencers on Instagram in the U.S. 2020

    • Most popular travel influencers on Instagram worldwide 2020

    • Most popular food influencers on Instagram worldwide 2020

    • Most popular political figures on Instagram worldwide 2020

  • 6. Advertising & marketing
    • Social media platforms used by marketers worldwide 2020

    • Social media platforms used by marketers worldwide 2020, by target group

    • Most important social media platforms for marketers worldwide 2020

    • Most important social media platforms for global B2B and B2C marketers 2020

    • Most effective ad formats on Instagram worldwide 2019

    • Future use of social media among marketers worldwide by platform 2020

    • Facebook and Instagram CPM (cost-per-mille) in the UK 2021

  • 7. Influencers
    • Leading platforms for influencer marketing worldwide 2020

    • Instagram influencer market size 2017-2020

    • Instagram influencers' posting frequency worldwide 2020

    • Fastest-growing Instagram influencers in the U.S. 2020

    • Fastest-growing English-language influencers on Instagram 2020

    • Instagram post value of the most-followed fashion and beauty influencers 2020

    • Instagram post value of the most-followed athletes worldwide 2020

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