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Statista dossier about Instagram

This dossier presents information on mobile social network Instagram. The paper provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing.

Table of contents

  • 1. Overview
    • Number of monthly active Instagram users 2013-2016

    • Number of daily active Instagram users 2017

    • Instagram: number of users in the United States 2015-2020

    • U.S. Instagram usage rate 2014-2020

    • Instagram: global membership reach 2013-2015

    • Price of selected acquisitions by Facebook 2017

    • Estimated annual Instagram revenue 2015-2021

  • 2. Benchmark
    • Leading Instagram markets worldwide 2016

    • U.S. market share of leading social media websites 2016

    • Preferred social networks of U.S. teens 2012-2016

    • Reach of social media used by U.S. teens and young adults 2017

    • Share of U.S. internet users who use selected social networks 2012-2016

    • Time spent on apps on mobile devices 2015, by category

    • Leading mobile apps in the United States 2016, ranked by unique visitors

    • Reach of most popular U.S. smartphone apps 2016

  • 3. Demographics
    • Instagram: global Millennial membership 2014-2016

    • Instagram: distribution of U.S. users 2016, by age

    • Share of U.S. internet users who use Instagram in 2016, by age group

    • Share of U.S. internet users who use Instagram in 2016, by household income

    • Share of U.S. internet users who use Instagram in 2015, by ethnicity

    • Share of U.S. internet users who use Instagram in 2016, by education level

    • Distribution of Instagram traffic 2016, by country

  • 4. Usage
    • Instagram accounts with the most followers worldwide 2017

    • Instagram usage frequency in the United States 2016

    • Instagram: global usage frequency 2016

    • U.S. usage of Instagram stories 2016

    • U.S. user preference of Instagram and Snapchat Stories 2016

    • Social media usage during everyday activity planning by U.S. users 2015

    • Social media usage during everyday activity planning by U.S. Millennials 2015

    • Most instagrammed tourist attractions worldwide 2016

    • Mobile app usage for brand research worldwide 2016, by age group

    • U.S. social commerce reach 2016, by platform

  • 5. Advertising and marketing
    • Usage of social media platforms for B2C content marketing in North America 2016

    • Average daily Instagram brand posts 2016, by profile size

    • Instagram: video and image post user interactions 2016, by profile size

    • Instagram: monthly image posts by brands 2016

    • Instagram: monthly video posts by brands 2016

    • Social media platforms used by travel agents in the U.S. in 2016

    • U.S. social networks preference to learn about new products 2016

    • Most hashtagged brands on Instagram worldwide 2017

    • Instagram brand post and interactions share 2016, by vertical

    • Most popular brands on Instagram 2017, by followers

    • Instagram: most-followed luxury brands 2017

    • Instagram: most-followed FMCG brands 2017

    • Instagram: most-followed fashion brands 2017

  • Language: English
  • Released: March 2017
  • Source(s): Statista
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