Instagram

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista Dossier about Instagram

This dossier presents information on mobile social network Instagram. The paper provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing.

Table of contents

  • 1. Overview

    • Countries with the most Instagram users 2021

    • Countries with biggest Instagram reach 2021

    • Instagram: number of global users 2016-2023

    • Instagram: number of users in the United States 2019-2023

    • Instagram: most popular posts as of June 2021

  • 2. Benchmark

    • Global social networks ranked by number of users 2021

    • Social media platforms growth of MAU worldwide 2019-2021

    • Favorite social networks of U.S. teens 2012-2020

    • Reach of social media used by U.S. teens and young adults 2020

    • U.S. market share of leading social media websites 2021

    • Reach of most popular U.S. smartphone apps 2021

    • Most important mobile apps in the UK Q3 2020

  • 3. Audiences

    • U.S. Instagram user development 2017-2023

    • Instagram: distribution of global audiences 2021, by age and gender

    • Instagram: distribution of global audiences 2021, by age group

    • Instagram: distribution of global audiences 2021, by gender

    • Instagram user share in the United States 2021, by age group

    • Instagram user share in the United States 2021, by gender

    • Instagram usage reach in the United States 2021, by age group

  • 4. Usage

    • Most frequently accessed social network of U.S. users 2021

    • Instagram usage frequency in the United States 2020

    • Instagram usage frequency in the United Kingdom 2020

    • Most popular apps that male U.S. online users cannot do without 2020

    • Most popular apps of female U.S. online users cannot do without 2020

  • 5. Most followed

    • Instagram accounts with the most followers worldwide 2021

    • Athletes with the most Instagram followers worldwide 2020

    • Most popular car brands on Instagram worldwide 2020

    • Most popular food influencers on Instagram in the U.S. 2020

    • Most popular travel influencers on Instagram in the U.S. 2020

    • Most popular wildlife photographers on Instagram worldwide 2020

    • Petfluencers with the most Instagram followers worldwide 2020

    • Most popular fashion & beauty influencers on Instagram in the U.S. 2020

    • Most popular travel influencers on Instagram worldwide 2020

    • Most popular food influencers on Instagram worldwide 2020

    • Most popular political figures on Instagram worldwide 2020

  • 6. Advertising & marketing

    • Social media platforms used by marketers worldwide 2020

    • Social media platforms used by marketers worldwide 2020, by target group

    • Most important social media platforms for marketers worldwide 2020

    • Most important social media platforms for global B2B and B2C marketers 2020

    • Most effective ad formats on Instagram worldwide 2019

    • Future use of social media among marketers worldwide by platform 2020

    • Facebook and Instagram CPM (cost-per-mille) in the UK 2021

  • 7. Influencers

    • Leading platforms for influencer marketing worldwide 2020

    • Instagram influencer market size 2017-2020

    • Instagram influencers' posting frequency worldwide 2020

    • Fastest-growing Instagram influencers in the U.S. 2020

    • Fastest-growing English-language influencers on Instagram 2020

    • Instagram post value of the most-followed fashion and beauty influencers 2020

    • Instagram post value of the most-followed athletes worldwide 2020

Order dossier
More than 7,500
companies trust
Statista

Recommended studies and dossiers

Recent studies and dossiers

You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Contact
Esther Shaulova
Operations Manager
support@statista.com +1 (212) 419-5770

Mon - Fri, 9am - 6pm, EST

Contact (Europe)
Lodovica Biagi
Director of Operations
eu.support@statista.com +44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm, GMT

New

All Dossiers for free within the Project Account

Order a Project Account now to get immediate access to our dossiers, studies and reports.

Get Project Account
No Thanks, order dossier

Statista Project Account

  • Immediate access to dossiers, reports and studies
  • Unlimited access to statistics, Market Outlooks and forecasts
  • No subscription (30 days duration)

Download your Report

We value your privacy and will never rent or sell your email address.

Privacy

Menu