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Instagram
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Statista dossier about Instagram
Table of contents
- 1. Overview
Estimated annual Instagram revenue 2015-2021
Number of monthly active Instagram users 2013-2018
Number of daily active Instagram users 2017
Daily active users of Instagram Stories 2019
Instagram: number of users in the United States 2017-2022
U.S. Instagram user development 2017-2022
U.S. Instagram usage rate 2017-2022
Instagram: number of global users 2016-2022
Price of selected acquisitions by Facebook 2017
- 2. Benchmark
Countries with the most Instagram users as of October 2019
Preferred social networks of U.S. teens 2012-2018
Reach of social media used by U.S. teens and young adults 2017
Reach of most popular U.S. smartphone apps 2018
U.S. average AARPU of media companies and publishers 2016-2020
- 3. Demographics
Number of U.S. Instagram users 2016, by age
Instagram: distribution of global audiences 2019, by age and gender
Instagram: distribution of global audiences 2018, by age group
Instagram: distribution of global audiences 2019, by gender
Instagram user share in the United States 2019, by age group
Instagram user share in the United States 2019, by gender
Instagram usage reach in the United States 2018, by age group
Instagram usage reach in the United States 2018, by income
Instagram usage reach in the United States 2018, by education
Share of U.S. internet users who use Instagram 2015, by ethnicity
Distribution of Instagram.com traffic 2019, by country
- 4. Usage
Instagram accounts with the most followers worldwide 2019
Instagram usage 2019, by country
Internet users who regularly visit Instagram in the U.S. 2018, by age
Instagram usage frequency in the United States 2018
Instagram usage frequency in the United States 2018, by gender
Instagram usage frequency in the United States 2018, by age group
U.S. social media activities 2018, by platform
Most instagrammed tourist attractions worldwide 2017
Most hashtagged cities on Instagram worldwide 2017
U.S. social commerce reach 2017, by platform
Social media live stream audiences worldwide 2016-2017
Most popular apps that male U.S. mobile users cannot do without 2017
Most popular apps of female U.S. mobile users cannot do without 2017
- 5. Advertising and marketing
Social media platforms used by marketers worldwide 2018
Social media platforms used by marketers worldwide 2018, by target group
Most important social media platforms for marketers worldwide 2018
Most important social media platforms for B2B and B2C marketers 2018
Number of Instagram business profiles 2016-2017
Instagram: most-engaged publishers 2018
Average monthly Instagram brand posts 2017
Instagram: monthly image posts by brands 2017, by profile size
Instagram: monthly image posts by brands 2016-2017
Instagram: monthly video posts by brands 2016-2017
Instagram: monthly brand profile follower growth 2017
CPC on Instagram ads in selected countries in Q4 2017
Average daily Instagram brand posts 2017, by vertical
- 6. Influencers
Online brand discovery through celebrity endorsements 2017, by age
Instagram influencer market size 2017-2019
Instagram: number of brand sponsored influencer posts 2016-2019
Global Instagram influencer marketing spending 2013-2020
Active Instagram influencers share 2013-2018, by number of followers
Fastest-growing English-language influencers on Instagram 2018
Instagram post value of the most-followed fashion and beauty influencers 2018
Instagram post value of the most-followed athletes worldwide 2018
Influencer social video posts share in 2018, by tier and platform
companies trust
Statista
- Social media usage in the NetherlandsSocial media usage in the Netherlands
- Social media and politics in the United StatesSocial media and politics in the United States
- Social media usage in BelgiumSocial media usage in Belgium
- Social media advertising in the NetherlandsSocial media advertising in the Netherlands
- Mobile social media usage in the United StatesMobile social media usage in the United States
- Mobile social media usage worldwideMobile social media usage worldwide
- Social media marketingSocial media marketing
- Social media usage in FinlandSocial media usage in Finland
- Photo sharing apps in the United Kingdom (UK)Photo sharing apps in the United Kingdom (UK)
- Brands on social mediaBrands on social media
- Social media and eventsSocial media and events
- Beauty content on social mediaBeauty content on social media
- Social media advertising in the U.S. (DMO)Social media advertising in the U.S. (DMO)
- Social media usage in SwedenSocial media usage in Sweden
- Social media usage in DenmarkSocial media usage in Denmark
- Social media usage in NorwaySocial media usage in Norway
- Social media usage in the United StatesSocial media usage in the United States
- Social media usage in IndiaSocial media usage in India
- Online recruiting and social mediaOnline recruiting and social media
- Social media usage in the United Kingdom (UK)Social media usage in the United Kingdom (UK)
- Social media usage in the European Union (EU)Social media usage in the European Union (EU)
- Social media usage in SpainSocial media usage in Spain
- Social media usage worldwideSocial media usage worldwide
- Facebook and Instagram in Belgium, Luxembourg and the NetherlandsFacebook and Instagram in Belgium, Luxembourg and the Netherlands
- SnapchatSnapchat
- Social media usage in the United StatesSocial media usage in the United States
- Internet usage in ColombiaInternet usage in Colombia
- Messaging apps in the Benelux regionMessaging apps in the Benelux region
- Share of Instagram in desktop social media market India 2017-2018Share of Instagram in desktop social media market India 2017-2018
- Share of Instagram in tablet social media market India 2017-2018Share of Instagram in tablet social media market India 2017-2018
- Share of Instagram in mobile social media market India 2017-2018Share of Instagram in mobile social media market India 2017-2018
- Share of Instagram in social media market India 2017-2018Share of Instagram in social media market India 2017-2018
- Social media penetration in the Netherlands 2019, by social networkSocial media penetration in the Netherlands 2019, by social network
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron about Statista CEO, MindShare Germany
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