Instagram

The Statista dossier
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Statista dossier about Instagram

This dossier presents information on mobile social network Instagram. The paper provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing.

Table of contents

  • 1. Overview
    • Number of monthly active Instagram users 2013-2018

    • Number of daily active Instagram users 2017

    • Daily active users of Instagram Stories 2018

    • Instagram: number of users in the United States 2017-2022

    • U.S. Instagram user development 2017-2022

    • U.S. Instagram usage rate 2017-2022

    • Instagram: number of global users 2016-2021

    • Price of selected acquisitions by Facebook 2017

    • Estimated annual Instagram revenue 2015-2021

  • 2. Benchmark
    • Countries with the most Instagram users as of January 2018

    • Preferred social networks of U.S. teens 2012-2018

    • Reach of social media used by U.S. teens and young adults 2017

    • Reach of most popular U.S. smartphone apps 2018

  • 3. Demographics
    • Instagram: global Millennial membership 2014-2016

    • Instagram: distribution of global audiences 2018, by age and gender

    • Instagram: distribution of global audiences 2018, by age group

    • Instagram: distribution of global audiences 2018, by gender

    • Instagram: distribution of U.S. users 2016, by age

    • Instagram usage reach in the United States 2018, by age group

    • Instagram usage reach in the United States 2018, by income

    • Instagram usage reach in the United States 2018, by education

    • Share of U.S. internet users who use Instagram 2015, by ethnicity

    • Distribution of Instagram.com traffic 2018, by country

  • 4. Usage
    • Instagram accounts with the most followers worldwide 2018

    • Instagram usage 2018, by country

    • Instagram usage frequency in the United States 2018

    • Instagram usage frequency in the United States 2018, by gender

    • Instagram usage frequency in the United States 2018, by age group

    • Most instagrammed tourist attractions worldwide 2017

    • U.S. social commerce reach 2017, by platform

    • Social media live stream audiences worldwide 2016-2017

    • Most popular apps that male U.S. mobile users cannot do without 2017

    • Most popular apps of female U.S. mobile users cannot do without 2017

    • Most hashtagged cities on Instagram worldwide 2017

  • 5. Advertising and marketing
    • Usage of social media platforms for B2C content marketing in North America 2017

    • Number of Instagram business profiles 2016-2017

    • Instagram: most-engaged publishers 2018

    • Leading news & media publishers on Instagram worldwide 2016-2017

    • Most pictured brands found on Instagram posts worldwide as of 2017

    • Average daily Instagram brand posts 2017, by profile size

    • Average monthly Instagram brand posts 2017

    • Instagram: video and image post user interactions 2017, by profile size

    • Instagram: monthly image posts by brands 2017, by profile size

    • Instagram: monthly video posts by brands 2017, by profile size

    • Instagram: monthly image posts by brands 2016-2017

    • Instagram: monthly video posts by brands 2016-2017

    • Instagram: monthly brand profile follower growth 2017

    • CPC on Instagram ads in selected countries in Q4 2017

    • Average daily Instagram brand posts 2017, by vertical

  • 6. Influencers
    • Online brand discovery through celebrity endorsements 2017, by age

    • Instagram influencer market size 2017-2019

    • Instagram: number of brand sponsored influencer posts 2016-2019

    • Popular sponsored influencers on Instagram 2017

    • Fastest-growing English-language influencers on Instagram 2018

    • Instagram: average IGC engagements 2017, by follower count

    • Instagram: average IGC engagement rate 2017, by follower count

    • Instagram: average branded IGC engagements 2017, by follower count

    • Instagram: average branded IGC engagement rate 2017, by follower count

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