Instagram

Statistics report about Instagram

Instagram

This report presents information on mobile social network Instagram. It provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing.

Table of contents

Overview

4
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2023
  • Premium Statistic Leading social media usage reasons worldwide 2023
  • Basic Statistic Media usage in an online minute 2023

Benchmark

6
  • Basic Statistic Global social networks ranked by number of users 2024
  • Basic Statistic Global year-on-year social media audience growth 2023
  • Basic Statistic Reach of most popular U.S. smartphone apps 2023
  • Premium Statistic U.S. market share of leading social media websites 2023
  • Basic Statistic Gen Z: selected social media platforms in the U.S. 2020-2025
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2022-2023

Users

8
  • Premium Forecast Instagram users worldwide 2019-2028
  • Basic Statistic Countries with the most Instagram users 2024
  • Premium Statistic Countries with biggest Instagram reach 2023
  • Basic Statistic Instagram: distribution of global audiences 2023, by age and gender
  • Basic Statistic Instagram: distribution of global audiences 2023, by age group
  • Basic Statistic Instagram: distribution of global audiences 2023, by gender
  • Premium Statistic U.S. Instagram users 2024, by age group
  • Basic Statistic U.S. Instagram users 2024, by gender

Content reach

8
  • Basic Statistic Instagram accounts with the most followers worldwide 2023
  • Basic Statistic Instagram: most popular posts as of 2022
  • Basic Statistic Instagram: average reach per post type 2022-2023
  • Premium Statistic Instagram: post interaction 2022-2023, by format
  • Premium Statistic Instagram: engagement on Reels and posts 2023, by type of interaction
  • Premium Statistic Instagram: average reach of posts 2022-2023, by number of followers
  • Basic Statistic Instagram: average Reels reach 2022-2023, by number of followers
  • Basic Statistic Instagram: favorite types of posts for global users 2023

Creator economy

6
  • Premium Statistic Fastest-growing Instagram creators worldwide 2022, by follower growth
  • Premium Statistic Average Instagram reach of creator economy companies 2022
  • Premium Statistic Share of Instagram reach among creator economy companies 2022, by service
  • Premium Statistic Average Instagram reach of creator economy companies 2022, by service
  • Premium Statistic Monthly revenues and Instagram reach of creator economy companies 2022
  • Premium Statistic Paid ad spending and Instagram growth rate of creator economy companies 2022

Influencers

5
  • Premium Statistic Engagement rates among global IG influencers 2022, by profile size
  • Premium Statistic Share of Instagram influencers worldwide 2022, by category
  • Premium Statistic Global distribution of Instagram influencers in 2022, by number of followers
  • Premium Statistic Average price per post of Instagram influencers worldwide 2022, by followers
  • Premium Statistic Share of fraudulent Instagram influencers worldwide 2022, by number of followers

Advertising & marketing

6
  • Premium Statistic Social media platforms used by marketers worldwide 2023
  • Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
  • Premium Statistic Most important social media platforms for marketers worldwide 2023
  • Premium Statistic Most important social media platforms for global B2B & B2C marketers 2023
  • Premium Statistic Future use of social media among marketers worldwide 2023, by platform
  • Premium Statistic Facebook and Instagram CPM (cost-per-mille) in the UK 2021-2022

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