Cosmetic brands: L'Oréal

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Statista dossier on L'Oréal brands

This dossier provides statistical information about the cosmetic brands L'Oréal, Maybelline and Garnier. These brands are owned by the L'Oréal Group, the world's largest cosmetics company, which is headquartered in Clichy, Hauts-de-Seine, France.

Table of contents

  • 1. Overview
    • Brand value of the leading 10 cosmetic brands worldwide 2018

    • Value of leading L'Oréal brands worldwide 2016

    • Facebook: number of followers of popular beauty brands 2018

    • Leading foundation brands in the U.S. 2016, based on sales

    • Leading U.S. eyebrow makeup brands in the U.S. 2017, based on sales

    • Leading hair conditioner brands in the U.S. 2017, based on sales

    • Sales of the leading shampoo brands in the U.S. 2017

  • 2. Advertising expenditures
    • Ad spend of selected personal care brands in the U.S. 2017

    • L'Oréal: ad spend worldwide 2014-2017

    • L'Oreal: advertising spending in the U.S. 2009-2017

    • Maybelline New York: ad spend in the U.S. 2011-2017

    • Garnier: ad spend in the U.S. 2011-2017

    • Largest Hispanic media advertisers 2016

    • Largest magazine advertisers in the U.S. 2017

    • Retail cosmetics ad support in the U.S. 2015-2016, by category

  • 3. Consumer behavior
    • U.S. household expenditure on hair care products 2007-2016

    • U.S. household expenditure on cosmetics, perfume and bath products 2007-2016

    • Expenditure of affluent U.S. households on cosmetics, perfume, bath preparations

    • Women's yearly face make-up expenditure in the U.S. 2017

    • Brands of foundation / cleaner make-up used in the U.S. 2017

    • Brands of blusher or bronzer used in the U.S. 2017

    • Brands of nail polish and nail care products used in the U.S. 2017

    • Brands of lipstick and lip gloss used in the U.S. 2017

    • Brands of mascara used in the U.S. 2017

    • Brands of shampoo used in the U.S. 2017

    • Brands of hair conditioner and treatment used in the U.S. 2017

    • Brands of hair coloring products used in the U.S. 2017

    • Men's hair care and styling brands used among male U.S. consumers 2017

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