Smart TVs in Germany

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Statista dossier about the smart TV market in Germany

This dossier contains a range of selected facts and statistics about the smart television market in Germany. In addition to key information on sales and distribution figures, it also features data with a specific focus on user demographics and usage behavior. Furthermore, the dossier contains information about the current smart TV penetration rate and the purchase interest of German consumers.

Table of contents

  • 1. Sales and distribution figures
    • Connected TV sets: global sales forecast 2011-2015

    • Sales volume of internet-enabled TV sets (smart TVs) in Germany 2011-2017

    • Share of smart TVs in total TV sales in Germany 2010-2017

    • Sales volume of HbbTV-ready TVs in Germany 2010-2017

    • Survey on most common smart TV manufacturers in Germany 2014

    • HbbTV reach of selected channels of the ProSiebenSat.1 group in Germany 2016

  • 2. User demographics
    • Smart TV owners in Germany 2013-2014, by gender

    • Smart TV owners in Germany 2014, by age group

    • Gender distribution of ProSiebenSat.1 HbbTV users in Germany Q4 2018, by channel

    • Age distribution of ProSiebenSat.1 HbbTV users in Germany Q4 2018, by channel

  • 3. Penetration and purchase interest
    • Share of smart TV households in Germany 2013-2018

    • Share of TV households with a connected smart TV in Germany 2013-2018

    • Number of households with a connected smart TV in Germany 2014-2018

    • Share of TV households with internet enabled TV/video devices in Germany 2017

    • Share of households with connected TVs in Germany 2013-2018

    • Plans to purchase a smart TV in Germany 2014

    • Reasons to buy a smart TV in Germany 2017

  • 4. Usage behavior
    • Usage of smart TV features and content in Germany 2017

    • Internet usage frequency via smart TV in Germany 2013-2014

    • Internet usage via smart TV in Germany 2013-2014, by time of day

    • Reasons for not using the internet via smart TV devices in Germany 2014

    • HbbTV usage of selected channels of ProSiebenSat.1 Group in Germany 2015

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