Smart TVs in Germany

Statistics report about the smart TV market in Germany

Smart TVs in Germany

This report contains a range of selected facts and statistics about the smart television market in Germany. In addition to key information on sales and distribution figures, it also features data with a specific focus on user demographics and usage behavior. Furthermore, the report contains information about the current smart TV penetration rate and the purchase interest of German consumers.

Table of contents

Sales and distribution figures

5
  • Premium Statistic Revenue from TV set sales in Germany 2005-2022
  • Premium Statistic Revenue of TV set sales in Germany 2005-2022, by device type
  • Premium Statistic Share of smart TVs in total TV sales in Germany 2010-2023
  • Premium Statistic Sales volume of smart TV sets in Germany 2011-2021
  • Premium Forecast TV ownership by brand in Germany 2023

Households

6
  • Premium Statistic Number of smart TVs in German households in 2023
  • Premium Statistic Share of TV households with a smart TV in Germany 2023
  • Premium Statistic Number of households with a smart TV in Germany 2023
  • Premium Statistic Number of TV households with the following connected devices in Germany in 2022
  • Premium Statistic Share of TV households with an internet enabled TV device in Germany 2013-2023
  • Premium Statistic Purchasing of consumer electronics in Germany 2022

Consumer behavior

9
  • Premium Statistic Most used devices for digital video content in Germany in 2023
  • Premium Statistic Daily usage time of pay VoD in Germany in Q4 2022, by device
  • Premium Statistic Important features when buying a TV in Germany in 2022
  • Premium Statistic Smart TV apps used in Germany, Switzerland, and Austria in 2023
  • Premium Statistic Daily usage time of selected types of media in Germany 2023
  • Premium Statistic Daily use of additional smart TV functions in the GSA region 2023, by age and gender
  • Premium Forecast Digital video purchases by brand in Germany 2023
  • Premium Forecast Drivers of TV subscription payments in Germany 2023
  • Premium Forecast Preferred TV content by genre in Germany 2023

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