Social media and events
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Statista dossier about social media and events
This dossier has been compiled to provide statistical information about social media and events with focus on simultaneous second screen interactions during sporting and television events. For many internet users, online interactions with friends and other viewers are an important part of experiencing events. Especially short-form medium Twitter has proven itself useful in the context of direct social interaction regarding events. Overall, brands and tv advertisers are looking to capitalize on content-related second screen action.
