Social media and events

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Statista dossier about social media and events

This dossier has been compiled to provide statistical information about social media and events with focus on simultaneous second screen interactions during sporting and television events. For many internet users, online interactions with friends and other viewers are an important part of experiencing events. Especially short-form medium Twitter has proven itself useful in the context of direct social interaction regarding events. Overall, brands and tv advertisers are looking to capitalize on content-related second screen action.

Table of contents

  • 1. FOMO and social sharing
    • Instagram accounts with the most followers worldwide 2018

    • Twitter accounts with the most followers worldwide 2018

    • Twitter: most popular tweets as of November 2018

    • Twitter: most retweets 2017

    • Global celebrity social media audience reach 2018, by age group

    • Global celebrity social media audience reach 2018, by region

    • Twitter number of live streamed events worldwide 2017-2018

  • 2. Sporting events
    • Sporting and media events with the most Facebook interactions in 2014-2017

    • Sporting and media events with the most Twitter interactions in 2017-2018

    • Athletes with the most Instagram followers worldwide 2018

    • Most popular NFL players on Twitter 2018

    • Olympic sports federations with most Facebook likes 2017

    • Olympic sports federations with most Instagram followers 2017

    • Olympic sports federations with most Twitter followers 2017

    • Olympic sports federations with most Twitter retweets 2017

    • Olympic sports federations with most mutual peer connections on Twitter 2017

    • 2018 Winter Olympics athletes with highest social media follower growth

    • 2018 Winter Olympics social media posts and discussion distribution

  • 3. TV and movie events
    • Global cinemagoers who post online about movies 2017, by age group

    • Total mentions of the Oscars on social media posts worldwide 2017-2018

    • Top mentions during the Oscars on social media posts worldwide 2018

    • Oscars: most discussed award categories on social media 2018

    • Oscars: most discussed best picture nominees on social media 2018

    • Oscars: winning actors buzz on social media 2018

    • Digital engagement of U.S. adults with TV shows 2018

    • Importance of social media for U.S. TV superfans on Twitter 2017

    • U.S. Millennial TV-related activities YouTube 2018

    • U.S. ad-supported TV share of voice on Twitter 2018, by timeslot

    • U.S. ad-supported TV share of voice on Twitter 2018, by genre

  • 4. Second screen
    • U.S. second screen related content users 2015-2018

    • U.S. simultaneous related-content internet and TV users 2014-2018

    • U.S. TV and second screen access reach 2014-2018, by device

    • U.S. online user second screen usage while watching TV 2017

    • Second screen activities of U.S. users while watching TV 2017

    • Leading second screen usage environments in the U.S. 2017

    • Global teen and young adults second screen usage Q2 2017

    • U.S. second screen level of attention during TV consumption 2017

    • FIFA World Cup: simultaneous second screen usage 2018

  • 5. Social media advertising
    • U.S. companies using social media marketing 2015-2019, by platform

    • Digital Market Outlook: social media ad revenue in the U.S. 2016-2022

    • Digital Market Outlook: social media ad revenue in the U.S. 2016-2022, by device

    • U.S. usage reach of leading social networks 2017, by age group

    • Social media: influence on political opinions of U.S. social media users 2018

    • Instagram: most-engaged video creators 2018

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