Social media and events

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Statista dossier about social media and events

This dossier has been compiled to provide statistical information about social media and events with focus on simultaneous second screen interactions during sporting and television events. For many internet users, online interactions with friends and other viewers are an important part of experiencing events. Especially short-form medium Twitter has proven itself useful in the context of direct social interaction regarding events. Overall, brands and tv advertisers are looking to capitalize on content-related second screen action.

Table of contents

  • 1. Sporting events

    • Sporting and media events with the most Facebook interactions in 2014-2017

    • Twitter: online buzz of U.S. sports events 2015-2016

    • Super Bowl moments with the most tweets per minute 2016

    • Social networks planned usage during Super Bowl 50 in the U.S. 2016

    • Average in-app time during Super Bowl 50 in the U.S. 2016

    • Athletes with the most Instagram followers worldwide 2018

    • Most popular NFL players on Twitter 2018

    • Rio 2016 peak number of TV viewers in Canada

    • Millennial women: most-followed U.S. Rio 2016 Olympians on social media

  • 2. Television events

    • Most popular U.S. TV shows in 2016, by social media buzz

    • Grammy Awards: social media activity 2016, by platform

    • Academy Awards movie nominee online buzz 2017

    • Grammy Awards moments with the most tweets 2016

    • Golden Globe Awards moments with the most mentions in 2016

    • Golden Globe Awards celebrities with the most mentions in 2016

    • Number of Twitter posts and reach during the Golden Globes 2012-2016

    • Twitter: online buzz of U.S. TV specials 2016-2017

    • Twitter: online buzz of U.S. tv series 2016-2017

    • U.S. presidential election 2016: Twitter voice distribution Trump-Clinton debates

    • U.S. presidential election 2016: Facebook voice distribution Trump-Clinton debates

    • U.S. presidential election 2016: social media buzz Trump-Clinton debates

  • 3. FOMO and social sharing

    • Instagram accounts with the most followers worldwide 2018

    • Instagram: global Millennial membership 2014-2016

    • Twitter accounts with the most followers worldwide 2018

    • Twitter: most popular tweets as of April 2017

    • Twitter: most retweets 2017

    • Types of video content watched on Facebook and YouTube 2016

    • Pre-dining smartphone usage in the U.S. 2016

  • 4. Second screen

    • U.S. second screen related content users 2015-2018

    • U.S. simultaneous related-content internet and TV users 2014-2018

    • U.S. TV and second screen access reach 2014-2018, by device

    • Second screen: U.S. smartphone user activities while watching TV 2016

    • Second screen usage of teens when watching TV 2013

  • 5. Social media advertising

    • Digital Market Outlook: social media ad revenue in the U.S. 2015-2021

    • Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device

    • U.S. usage reach of leading social networks 2017, by age group

    • Facebook: number of followers of popular beauty brands 2018

    • Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016

    • Most effective influence marketing tactics in the U.S. 2016

  • Language: English
  • Released: August 2017
  • Source(s): Statista
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