Social media and events

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Statista dossier about social media and events

This dossier has been compiled to provide statistical information about social media and events with focus on simultaneous second screen interactions during sporting and television events. For many internet users, online interactions with friends and other viewers are an important part of experiencing events. Especially short-form medium Twitter has proven itself useful in the context of direct social interaction regarding events. Overall, brands and tv advertisers are looking to capitalize on content-related second screen action.

Table of contents

  • 1. Sporting events
    • Sporting and media events with the most Facebook interactions in 2014-2017

    • Super Bowl ads with a social media element in the U.S. 2012-2015

    • Twitter: online buzz of U.S. sports events 2015-2016

    • World Cup 2014: most-tweeted football matches

    • World Cup 2014: most-tweeted group stage football moments

    • Twitter: audience reach of U.S. sports events 2015

    • Twitter: online buzz of U.S. sports events 2015

    • Super Bowl moments with the most tweets per minute 2016

    • Rio 2016 peak number of TV viewers in Canada

    • Team Canada 2016 Rio Olympics digital presence in Canada

    • Millennial women: most-followed U.S. Rio 2016 Olympians on social media

  • 2. Television events
    • Grammy Awards: social media activity 2016, by platform

    • Grammy Awards moments with the most tweets 2016

    • Golden Globe Awards moments with the most mentions in 2016

    • Golden Globe Awards celebrities with the most mentions in 2016

    • Number of Twitter posts and reach during the Golden Globes 2012-2016

    • Twitter: online buzz of U.S. TV specials 2015-2016

    • Twitter: online buzz of U.S. tv series 2015-2016

    • Twitter: audience reach of U.S. TV specials 2015

    • U.S. Twitter tv series user engagement as of fall 2016

    • U.S. presidential election 2016: Twitter voice distribution Trump-Clinton debates

    • U.S. presidential election 2016: Facebook voice distribution Trump-Clinton debates

    • U.S. presidential election 2016: social media buzz Trump-Clinton debates

  • 3. FOMO and social sharing
    • Instagram accounts with the most followers worldwide 2017

    • Instagram: global Millennial membership 2014-2016

    • Twitter accounts with the most followers worldwide 2017

    • Twitter: most retweets 2016

    • U.S. distribution of live tweets 2015, by content

    • U.S. live tweeting tv impressions share 2015, by genre

    • Facebook usage motivations according to global users 2015

    • Types of video content watched on Facebook and YouTube 2016

    • Pre-dining smartphone usage in the U.S. 2016

  • 4. Second screen
    • U.S. second screen related content users 2015-2018

    • U.S. simultaneous related-content internet and TV users 2014-2018

    • U.S. TV and second screen access reach 2014-2018, by device

    • Second screen: U.S. tablet user activities while watching TV 2016

    • Second screen: U.S. smartphone user activities while watching TV 2016

    • Second screen usage of teens when watching TV 2013

    • U.S. Baby Boomer activities while watching TV 2015

    • U.S. Millennials activities while watching TV 2015

    • U.S. Gen X activities while watching TV 2015

    • Second screen: Facebook user activities while watching TV Q2 2015

  • 5. Social media advertising
    • Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device

    • Digital Market Outlook: social media ad revenue in the U.S. 2015-2021

    • Share of social in digital ad spend in the U.S. 2015-2018

    • U.S. usage reach of leading social networks 2017, by age group

    • Facebook: number of followers of popular beauty brands 2017

    • Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016

    • Most effective influence marketing tactics in the U.S. 2016

  • Language: English
  • Released: October 2016
  • Source(s): Statista
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