E-mail marketing in the United Kingdom (UK)

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Statista dossier on e-mail marketing in the United Kingdom

This dossier contains a range of selected facts and statistics about e-mail marketing in the United Kingdom (UK). In addition to key performance indicators such as open, click and unsubscribe rates, it also features survey results on the attitudes of both UK marketers and consumers towards e-mail marketing.

Table of contents

  • 1. Overview
    • Digital advertising spending in the UK 2008-2017, by format

    • E-mail marketing budget in the UK from 2007 to 2018

    • E-mail marketing KPIs in the United Kingdom (UK) 2017

    • E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017

    • Share of sales attributable to e-mail marketing in the UK 2016-2018

    • Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017

    • Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017

  • 2. Open, click and unsubscribe rates
    • E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017

    • E-mail marketing open rates in the United Kingdom (UK) 2017, by sector

    • E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017

    • E-mail click-to-open rate in the United Kingdom (UK) 2017, by sector

    • E-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector

    • E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017

    • Unsubscribe rates in the United Kingdom (UK) 2017, by industry

    • E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017

    • E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2017

  • 3. Attitudes of UK marketers
    • E-mail marketing outsourcing and management in the United Kingdom (UK) 2017

    • Measure of success for email campaigns in digital marketing in the UK 2017

    • Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017

    • Most effective marketing channels for ROI in the UK 2016-2017

    • Email marketing practices used in companies in the UK 2016-2018

    • E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017

    • E-mail message types used to achieve email campaign goals in the UK 2017

    • E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017

    • Focus points in email marketing in the United Kingdom (UK) 2016-2018

    • Impact of artificial intelligence on email marketing in the United Kingdom (UK) 2018

  • 4. Consumer behavior
    • Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017

    • Actions taken by UK consumers when receiving an interesting marketing email 2011-2017

    • Share of interesting marketing emails according to consumers in the UK 2011-2017

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