E-mail marketing in the United Kingdom (UK)

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Statista Dossier on e-mail marketing in the United Kingdom

Table of contents

  • 1. Overview
    • E-mail marketing revenue worldwide 2020-2027

    • Number of marketing associate professionals in the United Kingdom (UK) 2011-2020

    • Main marketing priorities UK 2020

    • Leading marketing channels in the UK 2020

    • Goals of e-mail marketing in the United Kingdom (UK) 2020

  • 2. Financials
    • Marketing expenditure growth in the UK 2020-2021, by type

    • Share of marketing budget spent on e-mail in the UK 2013-2020

    • E-mail marketing's ROI in the UK 2016-2020

    • Ability to measure e-mail marketing success in the UK 2013-2020

    • Most effective digital marketing channels for ROI worldwide 2019

    • Investments made to improve digital marketing in the UK 2020

  • 3. Metrics
    • Metrics used to measure marketing success in the UK 2020

    • E-mail marketing metrics in Great Britain 2020

    • E-mail marketing open rates in the UK 2020, by sector

    • E-mail click-to-open rate in the UK 2020, by sector

    • E-mail marketing click-through rate in the (UK 2020, by sector

    • Email marketing unsubscribe rates in the UK 2020, by industry

  • 4. Marketer use
    • Leading email marketing practices used in companies worldwide 2019

    • Message types encouraging consumers to sign up for emails in the UK 2020

    • Important characteristics for effective e-mail marketing optimization worldwide 2019

    • Factors preventing e-mail marketing success in the UK 2020

    • Most used cases of personalization experiences by marketers U.S. and UK 2020

    • Extent of email marketing device optimization worldwide 2019

    • Leading ESPs used for e-mail marketing in Europe 2021

    • Most sought-after skillsets in content marketing in the UK 2020

  • 5. Consumer behavior
    • Influence of e-mail marketing on consumer purchase decisions in the UK 2020

    • E-mail message types preferred by consumers in the UK 2019

    • Newsletter and promotional sign up behavior among consumers in the UK 2019/2020

    • Reasons why consumers liked receiving emails marketing in the UK 2019

    • Share of interesting marketing emails according to consumers in the UK 2011-2019

    • Reasons for unsubscribing from marketing e-mails in the UK 2019

    • Complaints to the ASA in the UK 2017-2019, by media type

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