Digital marketing in Italy

The Statista dossier
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Statista dossier on digital marketing in Italy

Table of contents

  • 1. Overview
    • Italy: online advertising revenue 2016-2019, by format

    • Italy: digital marketing staff number in digital companies 2018, by type

    • Firms' expectations towards digital marketing partners in Italy 2019

    • Investment value on digital innovations among consumer goods companies in Italy 2019

    • Major obstacles in digital marketing development in Italy 2018-2019

    • Italy: crucial factors in companies digital marketing in 2017

  • 2. Social media marketing
    • Share of companies using social media for brand image in Italy 2019

    • Italy: advertised posts on social network 2018, by category

    • Budget allocated for influencer marketing by Italian companies 2019

    • Planned investments in influencer marketing 2020

    • Italy: investments in influencer marketing campaigns among companies 2018

    • Key reasons for dissatisfaction in influencer marketing campaigns in Italy 2019

    • Italy: communication professionals monitoring media 2018, by type

  • 3. E-mail marketing
    • User reaction to direct e-mail marketing in Italy 2019, by type of company

    • Click-to-open rate of newsletters in Italy 2020, by B2C industry

    • Click-to-open rate of newsletters in Italy 2020, by B2B industry

    • Click-to-open rate of DEM e-mails 2020 in Italy, by B2C industry

    • Click-to-open rate of DEM e-mails in Italy 2020, by B2B industry

    • Click-through rate of newsletters in Italy 2020, by B2C industry

    • Click-through rate of newsletters in Italy 2020, by B2B industry

    • Click-through rate of DEM e-mails in Italy 2020, by B2C industry

    • Click-through rate of DEM e-mails in Italy 2020, by B2B industry

    • Opening rate of DEM e-mails in Italy 2020, by B2C industry

    • Opening rate of DEM e-mails in Italy 2020, by B2B industry

  • 4. Loyalty marketing
    • Distribution of loyalty marketing spending among companies in Italy 2018

    • Most used providers of loyalty marketing services Italy 2018

    • Preferred tools for loyalty marketing in Italy 2018

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