Digital marketing in Italy


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Statista dossier on digital marketing in Italy
Additional to the overview on key aspects of the industry, this study focuses on e-mail marketing and social media marketing, mainly from the perspective of agencies and marketers. Furthermore, this report provides figures on effectiveness and critical aspects of specific marketing tools.
Table of contents
- 1. Overview
Italy: online advertising revenue 2016-2019, by format
Italy: digital marketing staff number in digital companies 2018, by type
Firms' expectations towards digital marketing partners in Italy 2019
Investment value on digital innovations among consumer goods companies in Italy 2019
Major obstacles in digital marketing development in Italy 2018-2019
Italy: crucial factors in companies digital marketing in 2017
- 2. Social media marketing
Advertising investments in Italy 2020, by channel
Share of companies using social media for brand image in Italy 2019
Italy: advertised posts on social network 2018, by category
Budget allocated for influencer marketing by Italian companies 2019
Planned investments in influencer marketing 2020
Italy: investments in influencer marketing campaigns among companies 2018
Key reasons for dissatisfaction in influencer marketing campaigns in Italy 2019
Italy: communication professionals monitoring media 2018, by type
- 3. E-mail marketing
User reaction to direct e-mail marketing in Italy 2019, by type of company
Click-to-open rate of newsletters in Italy 2019, by B2C industry
Click-to-open rate of newsletters in Italy 2019, by B2B industry
Click-to-open rate of DEM e-mails 2019 in Italy, by B2C industry
Italy: click-to-open rate of DEM e-mails 2019, by B2B industry
Click-through rate of newsletters in Italy 2019, by B2C industry
Click-through rate of newsletters in Italy 2019, by B2B industry
Click-through rate of DEM e-mails in Italy 2019, by B2C industry
Click-through rate of DEM e-mails in Italy 2019, by B2B industry
Opening rate of DEM e-mails in Italy 2019, by B2C industry
Opening rate of DEM e-mails in Italy 2019, by B2B industry
- 4. Loyalty marketing
Distribution of loyalty marketing spending among companies in Italy 2018
Most used providers of loyalty marketing services Italy 2018
Preferred tools for loyalty marketing in Italy 2018
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Statista
- Social media marketingSocial media marketing
- Digital marketing in SwedenDigital marketing in Sweden
- Digital marketing in DenmarkDigital marketing in Denmark
- Social media marketing in FranceSocial media marketing in France
- Digital marketing in the United Kingdom (UK)Digital marketing in the United Kingdom (UK)
- Influencer marketing in IndonesiaInfluencer marketing in Indonesia
- Influence marketingInfluence marketing
- Influencer marketing in ItalyInfluencer marketing in Italy
- Facebook marketing Facebook marketing
- Twitter marketingTwitter marketing
- Instagram marketing and advertisingInstagram marketing and advertising
- Social networking in CanadaSocial networking in Canada
- B2B marketing in the U.S.B2B marketing in the U.S.
- Influencer marketing in the NetherlandsInfluencer marketing in the Netherlands
- Digital advertising in the Nordic countriesDigital advertising in the Nordic countries
- E-mail marketing in the United Kingdom (UK)E-mail marketing in the United Kingdom (UK)
- Content marketing Content marketing
- Marketing technologyMarketing technology
- Artificial intelligence use in marketingArtificial intelligence use in marketing
- E-mail marketing in the U.S. and worldwideE-mail marketing in the U.S. and worldwide
- Global survey on social marketing use 2016Global survey on social marketing use 2016
- Global survey on social marketing use 2018Global survey on social marketing use 2018
- Global survey on social marketing use 2017Global survey on social marketing use 2017
- Social media marketing of global schools 2019Social media marketing of global schools 2019
- Brands on social mediaBrands on social media
- Twitter marketingTwitter marketing
- Facebook marketing Facebook marketing
- Instagram marketing and advertisingInstagram marketing and advertising
- Ability to measure social media marketing ROI worldwide 2020Ability to measure social media marketing ROI worldwide 2020
- Content types used by schools in social media marketing worldwide 2019Content types used by schools in social media marketing worldwide 2019
- Benefits of using social media marketing for schools worldwide 2019Benefits of using social media marketing for schools worldwide 2019
- Auto brands social media marketing budget share worldwide 2019, by networkAuto brands social media marketing budget share worldwide 2019, by network
- Benefits of social media marketing worldwide 2020Benefits of social media marketing worldwide 2020
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