Digital marketing in Italy

Statistics report on digital marketing in Italy

Digital marketing in Italy

This report presents a selected range of statistic and data about digital marketing in Italy.
Additional to the overview on key aspects of the industry, it focuses on e-mail marketing and social media marketing, mainly from the perspective of agencies and marketers. Furthermore, this report provides figures on effectiveness and critical aspects of specific marketing tools.

Table of contents

Overview

6
  • Premium Statistic Italy: online advertising revenue 2016-2019, by format
  • Premium Statistic Italy: digital marketing staff number in digital companies 2018, by type
  • Premium Statistic Firms' expectations towards digital marketing partners in Italy 2019
  • Premium Statistic Investment value on digital innovations among consumer goods companies in Italy 2019
  • Premium Statistic Major obstacles in digital marketing development in Italy 2018-2019
  • Premium Statistic Italy: crucial factors in companies digital marketing in 2017

Social media marketing

7
  • Premium Statistic Share of companies using social media for brand image in Italy 2019
  • Premium Statistic Italy: advertised posts on social network 2018, by category
  • Premium Statistic Budget allocated for influencer marketing by Italian companies 2019
  • Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2023
  • Premium Statistic Italy: investments in influencer marketing campaigns among companies 2018
  • Premium Statistic Key reasons for dissatisfaction in influencer marketing campaigns in Italy 2019
  • Premium Statistic Italy: communication professionals monitoring media 2018, by type

E-mail marketing

11
  • Premium Statistic User reaction to direct e-mail marketing in Italy 2019, by type of company
  • Premium Statistic Click-to-open rate of newsletters in Italy 2020, by B2C industry
  • Premium Statistic Click-to-open rate of newsletters in Italy 2020, by B2B industry
  • Premium Statistic Click-to-open rate of DEM e-mails 2020 in Italy, by B2C industry
  • Premium Statistic Click-to-open rate of DEM e-mails in Italy 2020, by B2B industry
  • Premium Statistic Click-through rate of newsletters in Italy 2020, by B2C industry
  • Premium Statistic Click-through rate of newsletters in Italy 2020, by B2B industry
  • Premium Statistic Click-through rate of DEM e-mails in Italy 2020, by B2C industry
  • Premium Statistic Click-through rate of DEM e-mails in Italy 2020, by B2B industry
  • Premium Statistic Opening rate of DEM e-mails in Italy 2020, by B2C industry
  • Premium Statistic Opening rate of DEM e-mails in Italy 2020, by B2B industry

Loyalty marketing

3
  • Premium Statistic Distribution of loyalty marketing spending among companies in Italy 2018
  • Premium Statistic Most used providers of loyalty marketing services Italy 2018
  • Basic Statistic Preferred tools for loyalty marketing in Italy 2018

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