Advertising & Marketing

The marketing and advertising sectors have always been fueling one another. Market analyses reveal that the global advertising industry will grow 5.3 percent in 2023, showing resilience despite the current economic slowdown. As of 2022, companies spent 9.5 percent of their revenue on marketing, nearly close to the pre-pandemic spending levels.

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Trending Facts & Insights

  • Growth of advertising spending worldwide from 2000 to 2024

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  • Growth of advertising spending worldwide between 2019 and 2022, by regional block

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  • Distribution of internet advertising spending worldwide from 2000 to 2024, by region

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  • Distribution of advertising spending worldwide in 2024, by medium

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  • Marketing automation technology market size worldwide from 2017 to 2023 (in billion U.S. dollars)

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  • Leading social media platforms used by B2B and B2C marketers worldwide as of January 2022

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  • Funding raised by selected artificial intelligence (AI) marketing-related startups worldwide as of March 2023 (in million U.S. dollars)

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  • Advertising spending in the world's largest ad markets in 2024 (in billion U.S. dollars)

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  • Change in digital retail media advertising spending worldwide from 2018 to 2028

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Industry Definition

The marketing and advertising category offers data on the promotional activities employed by firms of various sizes, as well as non-governmental organizations. Within this sector, Statista provides information about the marketing operations of both the industry professionals as well as brands and companies. Additionally, data on advertising spending on a global, regional, and local scale is available. All of it is complemented with information on largest spenders and brand rankings.

More interesting topics from the industry "Advertising & Marketing "



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