Advertising & Marketing

The marketing and advertising sectors have always been fueling one another. Market analyses show that the global advertising industry is on the rise and projected to grow by 5.9 percent in 2021. Couple that with the ever-growing value of the M&A deals made in the marketing services sector, which grew by 15 percent in 2019, and we can see a bright future for both industries.

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Trending Facts & Insights

  • Growth of advertising spending worldwide from 2000 to 2023

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  • Largest advertising markets worldwide in 2019 (in million U.S. dollars)

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  • Growth of advertising spending worldwide between 2019 and 2022, by regional block

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  • Distribution of internet advertising spending worldwide from 2000 to 2023, by region

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  • Distribution of advertising spending worldwide in 2023, by medium

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  • Most effective advertising formats on Instagram according to marketing professionals worldwide as of May 2019

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  • Use of content marketing in organizations worldwide as of June 2019

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  • Marketing automation technology market size worldwide from 2017 to 2023 (in billion U.S. dollars)

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  • Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019

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  • Leading channels and tools considered as most effective for trade show marketing according to industry professionals worldwide in 2019

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Industry Definition

The marketing and advertising category offers data on the promotional activities employed by firms of various sizes, as well as non-governmental organizations. Within this sector, Statista provides information about the marketing operations of both the industry professionals as well as brands and companies. Additionally, data on advertising spending on a global, regional, and local scale is available. All of it is complemented with information on largest spenders and brand rankings.

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