Cosmetics consumer behavior in the U.S.

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Statista dossier on cosmetics consumer behavior in the U.S.

This dossier provides statistical information regarding consumer behavior and expenditure within the cosmetics and beauty industry in the United States. The dossier covers topics such as consumer expenditure and purchase locations, as well as consumer preferences including products choices and attributes.

Table of contents

  • 1. Channels and retailers
    • Leading cosmetics shopping destinations of female U.S. consumers 2017

    • Preferred types of shops for online cosmetics shopping in the U.S. 2017

    • Places where U.S. consumers buy organic beauty and care products 2017

    • Share of U.S. consumers who purchased cosmetics at national retailers May 2017

    • Share of U.S. consumers who purchased cosmetics at local retailers May 2017

    • Leading retailers where U.S. consumers shopped for cosmetics in 2017

    • Leading retailers where U.S. consumers bought skin care products in 2016

    • Proportion of cosmetics purchases made online by U.S. consumers 2017

    • Leading online destinations for U.S. beauty and personal care shoppers 2016

  • 2. Purchasing behavior
    • Beauty and care products bought by U.S. consumers 2017

    • Share of organic beauty and care products bought by U.S. consumers 2017

    • Cosmetics brands purchased by women in the U.S. 2016

    • Beauty box brand subscription rate among female U.S. subscribers 2017

    • Cosmetics purchasing behavior among consumers in the U.S. in 2017

    • U.S. digital coupon usage frequency for cosmetics purchases 2016

    • U.S. consumers aversion from buying cosmetic brands tested on animals 2017

    • U.S. household expenditure on cosmetics, perfume and bath products 2007-2016

  • 3. Consumer preference
    • Most important factors for online U.S. beauty and personal care shoppers 2016

    • U.S. consumers who care about ingredients in beauty and care products 2017

    • U.S. consumers who prefer to buy natural/organic cosmetics products 2017

    • U.S. women opinions on multi-tasking beauty products with SPF 2016

    • Preferred beauty destinations amongst upper-income U.S. teens 2016

    • Leading cosmetic brands amongst upper-income U.S. teens 2016

    • Leading cosmetic brands amongst average-income U.S. teens 2016

  • 4. Online behavior
    • Female U.S. consumers who read beauty and cosmetics magazines 2017

    • Female U.S. consumers who read beauty and cosmetics blogs 2017

    • Female U.S. consumer beauty and cosmetics blogs consumption 2017

    • YouTube beauty product review video consumption of female U.S. users 2017

    • YouTube beauty tutorial video consumption of female U.S. users 2017

    • YouTube beauty haul video consumption of female U.S. users 2017

    • Female U.S. user preference of brand versus user-generated beauty content videos 2017

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