Cosmetics consumer behavior in the U.S.

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Statista dossier on cosmetics consumer behavior in the U.S.

This dossier provides statistical information regarding consumer behavior and expenditure within the cosmetics and beauty industry in the United States. The dossier covers topics such as consumer expenditure and purchase locations, as well as consumer preferences including products choices and attributes.

Table of contents

  • 1. Channels and retailers
    • Leading cosmetics shopping destinations of female U.S. consumers 2017

    • Preferred types of shops for online cosmetics shopping in the U.S. 2017

    • Places where U.S. consumers buy organic beauty and care products 2017

    • Household penetration of cosmetics in the U.S. as of October 2017, by category

    • Share of U.S. consumers who purchased cosmetics at national retailers May 2017

    • Share of U.S. consumers who purchased cosmetics at local retailers May 2017

    • Leading retailers where U.S. consumers shopped for cosmetics in 2017

    • Proportion of cosmetics purchases made online by U.S. consumers 2017

    • Leading online destinations for U.S. beauty and personal care shoppers 2016

  • 2. Purchasing behavior
    • Beauty and care products bought by U.S. consumers 2017

    • Share of organic beauty and care products bought by U.S. consumers 2017

    • Beauty box brand subscription rate among female U.S. subscribers 2017

    • Cosmetics purchasing behavior among consumers in the U.S. in 2017

    • U.S. consumers aversion from buying cosmetic brands tested on animals 2017

    • U.S. household expenditure on cosmetics, perfume and bath products 2007-2017

  • 3. Consumer preference
    • Leading retailers where U.S. consumers bought cosmetic products in 2017

    • U.S. consumers who care about ingredients in beauty and care products 2017

    • U.S. consumers who prefer to buy natural/organic cosmetics products 2017

    • Skin care ingredient preferences among women in the U.S. 2017

    • Facial foundation brand preferences in the U.S. in 2017 and 2018, by age

    • Brands of blusher or bronzer used in the U.S. 2018

  • 4. Online behavior
    • Cosmetics product purchase frequency of female U.S. consumers 2017, by channel

    • Preferred personal care and beauty product purchasing channels in the U.S. in 2017

    • Importance of social media when purchasing cosmetics in the U.S. 2014-2017, by type

    • Leading U.S. beauty brands on social media 2017, by share of voice

    • Female U.S. consumers who read beauty and cosmetics magazines 2017

    • Female U.S. consumers who read beauty and cosmetics blogs 2017

    • Female U.S. consumer beauty and cosmetics blogs consumption 2017

    • YouTube beauty product review video consumption of female U.S. users 2017

    • YouTube beauty tutorial video consumption of female U.S. users 2017

    • YouTube beauty haul video consumption of female U.S. users 2017

    • Female U.S. user preference of brand versus user-generated beauty content videos 2017

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