U.S. apparel and footwear consumer behavior

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Statista dossier on apparel and footwear consumer behavior in the United States

This dossier presents graphs and tables on apparel and footwear consumer behavior in the United States. The dossier provides an overview chapter, followed by more specific chapters on brand preferences, purchase criteria and spending.

Table of contents

  • 1. Overview
    • Share of U.S. consumers who purchased clothing/apparel at national retailers May 2017

    • Share of U.S. consumers who purchase clothing/apparel at local retailers May 2017

    • Most used purchase channel for apparel and footwear in the United States as of 2016

    • Frequency of purchasing sports apparel, shoes and/or equipment in the U.S. 2016

    • Frequency of online fashion orders according to U.S. consumers 2017

    • U.S. consumers purchase preference of new or used shoes 2017

    • U.S. consumers purchase preference of new or used shoes 2017, by age group

  • 2. Brand preferences
    • Popular brands for clothing, shoes and accessories in the U.S. 2017

    • Favorite sports shoe brands of consumers in the United States as of 2018

    • Favorite sports apparel brands of consumers in the U.S. 2018

    • Clothing market: preferred brands amongst female teens in the U.S. as of 2018

    • Clothing market: preferred brands amongst male teens in the U.S. 2018

    • Top footwear brands amongst U.S. teens as of Fall 2018

    • U.S. consumers' clothing brand loyalty 2017

  • 3. Purchase criteria
    • U.S. consumers' criteria to enter a (clothing) store 2017

    • U.S. online shoppers: important criteria when buying fashion online 2017

    • Importance of sustainability to U.S. consumers when choosing clothes 2017

    • Attributes most wanted in work shoes by U.S. consumers as of 2018

    • Attributes most wanted in boots by U.S. consumers as of 2019

  • 4. Spending
    • Average Consumer Price Index for apparel expenditure in the U.S. 2010-2017

    • U.S. household expenditure on men's apparel 2017, by category

    • U.S. household expenditure on women's apparel 2017, by category

    • U.S. household expenditure on boys' apparel 2017, by category

    • U.S. household expenditure on girls' apparel 2017, by category

    • U.S. consumer apparel spend per transaction by generation 2018

    • U.S. household expenditure on footwear in 2017, by category

    • Average annual U.S. consumer spend on footwear in 2017, by age

    • Back-to-college shoes: amount U.S. consumers planned to spend 2007-2018

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