Digital Assistants and Chatbots Report 2016

A Brand’s Best Friend?

This report examines the state of chatbots and digital assistants in the United Kingdom, particularly in the context of the opportunities that may exist for brands via the adoption of chatbot and digital assistant technology. The document presents the results of a usability test, covering location-based questions, information searches, and weather and time questions. The report also looks at the implications this has for both brands and future research.
  • Language: English
  • Released: September 2016
Study included in Corporate Account only.
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