Artificial intelligence (AI) use in marketing

Artificial intelligence (AI) use in marketing
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Statista dossier on artificial intelligence (AI) use in marketing

This report has been compiled to provide statistical information about the use of artificial intelligence in marketing.

Table of contents

    • Artificial Intelligence (AI) market size/revenue comparisons 2018-2030

    • Funding of Machine Learning Operations/Platform startups worldwide 2023

    • AI adoption in organizations worldwide 2022, by industry and function

    • AI corporate investment worldwide 2015-2021

    • Chatbot market worldwide 2021-2030

    • AI in marketing revenue worldwide 2020-2028

    • AI-enabled media spending worldwide 2022-2032

    • Funding of selected AI marketing start-ups globally 2023

    • Most impactful marketing technology innovations according to marketers worldwide 2022

    • Top ways for using AI in marketing worldwide 2021-2022

    • Top activities marketers trust AI to carry out worldwide 2022

    • Leading areas combining AI and marketing automation worldwide 2022

    • New B2B marketing tactics to be used in the U.S. 2022

    • Artificial intelligence types used for customer experience improvement worldwide 2022

    • Top marketing benefits of AI and ML usage in U.S. companies 2022

    • Top marketing challenges of AI and ML usage in U.S. companies 2022

    • Top reasons why marketers use chatbots in demand generation programs in the U.S. 2022

    • Effect of chatbot usage on B2B lead generation in the U.S. 2022

    • Consumer attitudes towards brands' usage of AI & ML tools in the U.S. 2023

    • U.S. consumer satisfaction with chatbot customer service 2022

    • Attitudes towards the usage of generative AI for social media ads in the U.S. 2022

    • Appeal of generative AI images in social media advertising in the U.S. 2023

    • Importance of human customer service in the U.S. 2022

    • Attitudes to ad data ethics in the UK & the U.S. 2022

    • Attitude towards personalized ads in the U.S. 2022

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