AI use in marketing

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Statista dossier on artificial intelligence (AI) use in marketing

This dossier has been compiled to provide statistical information about the use of artificial intelligence in marketing.

Table of contents

  • 1. AI market overview
    • Artificial intelligence software market revenue worldwide 2018-2025, by region

    • Artificial intelligence software market growth forecast worldwide 2019-2025

    • Share of AI companies worldwide 2018, by country

    • Artificial Intelligence spending by industry group worldwide 2020

    • Intelligent Automation adoption plans in enterprise worldwide 2018

    • Artificial intelligence application areas in organizations worldwide 2018

    • Benefits of automation in companies worldwide 2018

    • Concerns about implementing AI in organizations worldwide 2017

  • 2. AI use in marketing
    • Marketing related use of AI worldwide 2018, by region

    • Adoption of AI in marketing personalization according to professionals worldwide 2018

    • Specific AI use case adoption worldwide 2017

    • SMBs adoption of selected AI functionalities in the U.S. 2017

    • Perceived benefits of using AI for marketing personalization worldwide in 2018

    • Companies believed to offer AI-enabled automated campaign tools in the U.S. 2018

    • Leading roles played by AI in marketing strategies in North America in 2018

  • 3. Marketer perspective
    • Most effective digital marketing techniques 2018

    • Views on AIs impact on ad purchasing and targeting in the U.S. 2018

    • Marketers comfort level with AI tech handling their ad campaigns in the U.S. 2018

    • Views on AIs importance in the U.S. advertising industry future 2018

    • Views on AIs influence on advertising performance in the U.S. 2018

    • Leading expectations placed on AI use in marketing in North America in 2018

  • 4. Views on implementation
    • Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018

    • Marketers view of financial transparency related to AI-run ads in the U.S. 2018

    • Marketers view of operational transparency related to AI-run ads in the U.S. 2018

    • Marketers view of decision transparency related to AI-run ads in the U.S. 2018

    • U.S. consumer attitude towards brands using AI to create ads in 2017

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