Perception of generative artificial intelligence (AI) use in advertising in the United States

Statistics report on perception of generative AI use in advertising in the United States

Perception of generative artificial intelligence (AI) use in advertising in the United States

A statistics report featuring the latest data on how audiences in the United States respond to the usage of generative artificial intelligence (AI) in advertising. The report addresses consumers' overall perception of "gen AI" before delving into their opinions on AI-powered ad creation and customization. It includes statistics on audiences' views on AI-supported social media marketing, branded content, and branding tactics. It also contains a final chapter highlighting marketers' perspectives on the matter.

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Table of contents

Audiences' perception of generative AI

6
  • Premium Statistic Feeling of adults on generative AI growth in the U.S. in 2023
  • Premium Statistic Concerns of AI tools replacing jobs per respondents in the United States 2023
  • Premium Statistic Opinions and concerns of AI per respondents in the United States 2023
  • Premium Statistic Rate of concern regarding AI offerings and developments in the U.S. in 2023
  • Premium Statistic Comfort with AI for use in daily tasks per respondents in the United States 2023
  • Premium Statistic Ways AI has been improving CX U.S. 2023

Advertisement creation

6
  • Premium Statistic Most accepted cases of use of AI in advertising according to adults in the U.S. 2023
  • Premium Statistic Adults' attitudes toward brands using generative AI to make ads in the U.S. 2023
  • Premium Statistic Attitudes toward brands using generative AI to make ads in the U.S. 2023, by gender
  • Premium Statistic Attitudes toward brands using generative AI in ads in the U.S. 2023, by generation
  • Premium Statistic Attitudes toward brands using generative AI in ads in the U.S. 2023, by ethnicity
  • Premium Statistic Parents' attitudes toward brands using generative AI to make ads in the U.S. 2023

Ad customization

3
  • Premium Statistic Consumer trust levels of AI ads with and without disclosure in the U.S. 2023
  • Premium Statistic Leading benefits of ads personalized by AI for adults in the U.S. 2023
  • Premium Statistic Top channels where adults would prefer to receive personalized ads in the U.S. 2023

Social media & content

3
  • Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
  • Premium Statistic Consumer trust levels towards AI-generated influencer content in the U.S. 2023
  • Premium Statistic Appeal of generative AI images in social media advertising in the U.S. 2023

Brand usage

3
  • Premium Statistic Consumer support to brands using AI for selected activities in the U.S. 2024
  • Premium Statistic Consumer attitudes toward AI usage by brands in the U.S. 2024
  • Premium Statistic Support for brands using AI for selected activities in the U.S. 2024, by gender

Spotlight: marketers' perspective

4
  • Premium Statistic Top tasks advertisers think will have the biggest impact from AI in the U.S. 2023
  • Premium Statistic Key advantages of AI for marketers' roles in the U.S. in 2023
  • Premium Statistic Top concerns of marketers about AI and AI tools in advertising in the U.S. 2023
  • Premium Statistic Marketers' view on the responsibility for fair AI targeting in the U.S. 2023
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FURTHER REPORTS

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