Clothing industry: consumers' behavior in Italy

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Statista dossier on the behavior of clothing articles consumers

This dossier presents a range of statistics and facts about the consumers' behavior and attitudes when it comes to clothing purchase in Italy. The dossier includes chapters about consumers' opinion and preferences. Aside of it, the dossier reports several information regarding shopping behavior: online and off-line shopping behavior as well as shopping habits during the traditional sales seasons. Moreover, there are two special chapters on cotton and animal-free clothing.

Table of contents

  • 1. Consumers' opinion
    • Italy: excessive possession of articles of clothing in 2017

    • Italy: excessive possession of clothing accessories in 2017

    • Italy: excessive possession of bags in 2017

    • Italy: excessive possession of shoes in 2017

    • Italy: social media influence on consumer purchasing decisions 2017

    • Italy: social media influence on consumer purchasing decisions 2017, by age group

    • Italy: social media influence on consumer purchasing decisions 2017, by product

    • Italy: opinion on duration of use of clothing items in 2016, by gender

    • Italy: opinion on quality of clothing items 2016, by gender

    • Italy: opinion on thickness of clothing items in 2016, by gender

    • Italy: opinion on price of clothing items in 2016, by gender

    • Italy: individuals who like wearing denim clothing items in 2008-2016

  • 2. Consumers' preferences
    • Italy: purchasing preferences towards FMCG products 2016

    • Italy: preferred clothing items for working in 2016, by gender

    • Italy: preferred clothing items for dinner out in 2016, by gender

    • Italy: preferred clothing items for comfortable occasions in 2016, by gender

    • Italy: preferred clothing items for trendy occasions in 2016, by gender

    • Italy: preferred clothing items for spare time 2016, by gender

    • Italy: preferred clothing items for staying home in 2016, by gender

  • 3. Shopping behavior
    • Italy: avoid shopping in 2017

    • Italy: perception of clothes shopping in 2017

    • Italy: clothes' shopping as euphoria and satisfaction in 2017

    • Italy: perception of price promotions when shopping for clothes in 2017

    • Italy: clothes' shopping and social media influence 2017

    • Italy: hiding expenditures and quantities when shopping for clothes 2017

    • Italy: reasons to hide shopping expenditures and quantities 2017

  • 4. Online shopping
    • Italy: share of ecommerce sales 2016, by product

    • Share of internet users buying clothing ad sportswear online 2016, by age group

    • Share of internet users buying clothing online in Italy 2016, by education level

    • Italy: share of online clothing purchasers in 2016, by population density

    • Italy: online sales Italian apparel websites to Italian and foreign customers 2016

    • Italy: distribution online sales Italian apparel websites 2016, by type of customer

    • Italy: distribution online sales Italian apparel websites 2016, by type of company

    • Italy: online purchase Italian clothing buyers via Italian foreign websites 2015-2016

    • Italy: distribution online purchase Italian clothing buyers 2016, by product

    • Italy: distribution online purchase Italian clothing buyers 2016, by gender

    • Italy: distribution online purchase Italian clothing buyers 2016, by price

    • Italy: time spent when shopping for clothes online 2017

    • Italy: average time spent when shopping for clothes online 2017, by gender

  • 5. Sales season
    • Italy: summer sales purchase intentions 2017

    • Italy: budget for summer sale season 2017 compared to the previous year

    • Italy: trust in price promotion summer sale season 2017 compared to the previous year

    • Survey: individuals waiting winter sale season to shop in Italy in 2010-2017

    • Italy: purchased articles during winter sale season in Italy 2018, by product

    • Italy: average discount expected in winter sales 2017, by product

    • Survey: opinion of consumers on safety during winter sale season 2018

  • 6. Cotton clothing
    • Italy: most appreciated eco-friendly fibers 2016

    • Italy: cotton clothing best attributes in 2015

    • Italy: concerns about cotton production process 2016

    • Italy: perceived changes in shops´ clothing supply regarding fibers 2016, by gender

    • Italy: individuals preferring cotton and cotton blends clothing article 2016

  • 7. Animal-free clothing
    • Survey: awareness of animal-free alternative fabrics in Italy in 2015, by type

    • Survey: opinion on comfort of animal-free clothing in Italy in 2015

    • Survey: opinion on comfort of animal-free shoes in Italy in 2015

    • Survey: choice between animal-free clothing and personal taste in Italy in 2015

    • Readiness to use animal-clothing when alternatives are hard to find Italy 2015

    • Survey: animal-free clothing trends in Italy 2015

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