Fashion consumer behavior in Italy

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Statista Dossier on fashion consumer behavior in Italy

This dossier presents a range of statistics and facts on fashion consumers' behavior in Italy. The dossier focuses on four different trends: summer sales, Black Friday, sustainable fashion, and e-commerce. Eventually, the last chapter presents the opinions of consumers on various aspects, with two graphs showing the perceptions on sportswear brands.

Table of contents

  • 1. Summer sales

    • Consumers' intentions for summer sales in Italy 2020

    • Opinions on products purchased during summer sales in Italy 2020

    • Spending intentions during summer sales in Italy 2020

  • 2. Black Friday

    • Purchasing intentions on Black Friday in Italy 2019

    • Shopping intentions on Black Friday in Italy 2019

    • Preferred retail channel for Black Friday shopping in Italy 2019

    • Distribution of consumers not shopping on Black Friday in Italy 2019, by age group

  • 3. Sustainable fashion

    • Sustainable action undertaken by consumers in Italy 2018

    • Opinions on ethical standards of clothing brands in Italy 2018

    • Efficacy of environmental action in clothing industry in Italy 2018

    • Attitude towards second-hand fashion in Italy 2020

    • Opinions on clothing purchase and low wages in Italy 2018

    • Reasons for clothing disposal in Italy 2019

  • 4. E-commerce

    • Amazon Prime Day purchases in Italy 2019, by product

    • Most popular online shopping categories among digital consumers 2018

    • Italy: most read products or services reviews 2019, by type

  • 5. Further opinions

    • Most mentioned sportswear brands in Italy 2020

    • Sportswear brands perceived as the "coolest" in Italy 2020

    • Natural pelts spending intentions in Italy 2020

    • Luxury clothing and accessories spending intentions in Italy 2020

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