Shopping behavior in India

Shopping behavior in India
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Statistics report about shopping behavior in India

This dossier gives an insight into consumer shopping behavior in India. It provides an overview followed by purchase channels and payment methods used for shopping. The study also gives insight into online and holiday shopping among Indian consumers.

Table of contents

    • Annual household consumption expenditure in India 2013-2021

    • Per capita national income in India FY 2015-2023

    • Consumer spending in India Q2 2018-Q4 2022

    • Monthly consumer confidence index India 2020-2023

    • Average monthly salary in India 2022, by state

    • Share of retail store network in India 2021-2026, by channel type

    • Preferred purchase channels for shopping in India in 2021, by category

    • Preferred channels for online shopping in India 2022

    • Preferred channel for BNPL services India 2022

    • Most popular in-store payment methods in India 2017-2022

    • Users of various mobile payment apps in India in 2020, with forecasts to 2025

    • Preferred mode of payment for shopping online India 2022

    • Volume of digital payments in India FY 2023, by mode

    • Share of consumers using BNPL India 2022, by purchase category and age

    • Frequency of online shopping in India 2022

    • Most common products purchased online in India 2022

    • Most important criteria for shopping groceries online in India 2022

    • Most influential online shopping channel India 2018-2021

    • Online marketplace platform growth in India 2021-2022, by segment

    • Holiday shopping preference India 2022

    • Popular items among holiday shoppers India 2022

    • Main reasons to shop in the holiday shopping period India 2022

    • Average spending during holiday shopping India November 2022

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