Shopping behavior in India

Statistics report about shopping behavior in India

Shopping behavior in India

This report gives an insight into consumer shopping behavior in India. It provides an overview followed by purchase channels and payment methods used for shopping. The report also gives insight into online and holiday shopping among Indian consumers.

Table of contents


  • Premium Statistic Annual household consumption expenditure in India 2013-2022
  • Premium Statistic Per capita national income in India FY 2015-2023
  • Basic Statistic Consumer spending in India Q2 2018-Q4 2023
  • Premium Statistic Monthly consumer confidence index India 2020-2023
  • Premium Statistic Average monthly salary in India 2022, by state

Purchase channels

  • Premium Statistic Preferred channel for shopping in India November 2023
  • Premium Statistic Retail shopping preferences in India 2023
  • Premium Statistic Preferred channels for online shopping in India 2022
  • Premium Statistic Preferred platform for shopping on social media in India 2023

Payment methods

  • Premium Statistic Most used in-store (POS) payment methods in India 2017-2023, with 2027 forecast
  • Premium Statistic Volume of digital payments in India FY 2024, by mode
  • Premium Statistic Sectoral share of transactional value in India FY 2023, by payment method
  • Premium Statistic Biggest international and domestic payment card schemes in India 2016-2022
  • Premium Statistic Share of consumers using BNPL India 2022, by purchase category and age

Online shopping

  • Premium Forecast Attitudes towards online shopping in India 2024
  • Premium Forecast Most popular categories for online purchases in India 2024
  • Premium Statistic Most common services used to enhance shopping experience in India November 2023
  • Premium Statistic Consumer opinion towards online shopping in India 2023, by generation
  • Premium Statistic Online marketplace platform growth in India 2021-2022, by segment

Holiday shopping

  • Premium Statistic Holiday shopping preference India 2023
  • Premium Statistic Popular items among holiday shoppers India 2023
  • Premium Statistic Main reasons to shop in the holiday shopping period India 2023
  • Premium Statistic Average spending during holiday shopping India November 2023

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