Millennials in the U.S.: Consumer goods and shopping behavior

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Statista dossier on U.S. Millennials' general shopping behavior

This dossier provides statistical information about consumer goods and general shopping behavior among Millennials in the United States.

Table of contents

  • 1. Overview Millennials
    • Number of people in the U.S. 2030, by generation

    • Household expenditure in the United States in 2016, by generation

    • Annual expenditure of U.S. Millennials 2013 and 2020

    • U.S. Millennials: share of retail expenditure 2013-2020

    • Spending behavior of U.S. Millennials 2016, by share of income spent

    • Reasons why U.S. Millennials shop at their favorite retailers 2016

  • 2. Apparel
    • Annual spending on apparel of female U.S. shoppers 2016, by generation

    • Annual spending on apparel of female U.S. Millennial shoppers 2016, by segment

    • Share of female U.S. consumers who frequently shop for apparel 2016, by generation

    • Millennials: share of female U.S. consumers who frequently shop for apparel 2016

    • U.S. Millennial online fashion spending share 2016, by retailer

  • 3. Beauty and personal care
    • Beauty and care products bought by U.S. consumers 2017, by age group

    • Average number of beauty products owned by women in the U.S. 2017, by age

    • Average monthly spend on beauty products by U.S. consumers 2017, by age group

    • Share of U.S. women who buy all-natural beauty products in 2016, by age group

    • U.S. consumer attitudes towards organic beauty and care products 2017, by age group

    • Proportion of cosmetics purchases made online by U.S. Millennials 2017

  • 4. Online behavior
    • U.S. Millennials: digital buyer penetration 2013-2019

    • U.S. Millennial digital & in-store coupon usage frequency 2017

    • U.S. Millennial willingness to try chatbot commerce 2016

    • Mobile wallet services used by U.S. Millennials 2016

    • U.S. Millennials: online purchases related to social sharing 2016

    • U.S. Millennial mom product research preference 2016

  • Language: English
  • Released: 2018
  • Source(s): Statista
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