Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior
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Statista dossier on U.S. on Generation Z and millennial shopping behavior
This dossier provides an in-depth look at young consumer behavior, specifically analyzing the habits and attitudes of Generation Z and Generation Y (millennials) in the United States. The first chapter provides a general overview including information about Gen X and baby boomers. This is then followed by a section on online and offline shopping behavior, a chapter on favorable consumer goods, and lastly, an overview of holiday shopping behavior.
