Millennials in the U.S.: Consumer goods and shopping behavior

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Statista dossier on U.S. Millennials' general shopping behavior

This dossier provides statistical information about consumer goods and general shopping behavior among Millennials in the United States.

Table of contents

  • 1. Overview Millennials
    • Number of people in the U.S. by generation 2030

    • U.S. annual household expenditures in 2017, by generation

    • Annual expenditure of U.S. Millennials 2013 and 2020

    • U.S. Millennials: share of retail expenditure 2013-2020

    • Why Millennials enjoy shopping in U.S. brick and mortar stores 2018

    • U.S. consumers who shop once a week in physical stores by generation 2018

    • Spending behavior of U.S. Millennials 2016, by share of income spent

  • 2. Beauty and personal care
    • Beauty and care products bought by U.S. consumers 2017, by age group

    • Average number of beauty products owned by women in the U.S. 2017, by age

    • Average monthly spend on beauty products by U.S. consumers 2017, by age group

    • U.S. consumer attitudes towards organic beauty and care products 2017, by age group

    • Share of Millennials looking for natural skin care products in the U.S. 2017

    • Beauty brands Millennial men have considered buying U.S. 2017

    • Proportion of cosmetics purchases made online by U.S. Millennials 2017

  • 3. Apparel
    • U.S. consumer apparel spend per transaction by generation 2018

    • U.S. consumer annual apparel spend by generation 2018

    • Annual spending on apparel of female U.S. shoppers 2016, by generation

    • Annual spending on apparel of female U.S. Millennial shoppers 2016, by segment

    • Millennials: share of female U.S. consumers who frequently shop for apparel 2016

    • U.S. Millennial online fashion spending share 2016, by retailer

  • 4. Online behavior
    • U.S. Millennials: digital buyer penetration 2013-2019

    • U.S. Millennial digital & in-store coupon usage frequency 2017

    • Likelihood of U.S. Millennial digital buyers repeating purchases with giveaways 2018

    • Mobile wallet services used by U.S. Millennials 2016

    • U.S. Millennial interest in purchasing products discovered via social media 2017

    • U.S. millennial consumers' online furniture shopping comfort level as of 2018

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