Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior

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Statista dossier on U.S. on Generation Z and millennial shopping behavior

This dossier provides an in-depth look at young consumer behavior, specifically analyzing the habits and attitudes of Generation Z and Generation Y (millennials) in the United States. The first chapter provides a general overview including information about Gen X and baby boomers. This is then followed by a section on online and offline shopping behavior, a chapter on favorable consumer goods, and lastly, an overview of holiday shopping behavior.

Table of contents

    • U.S. population by generation 2020

    • U.S. population share by generation 2020

    • U.S. annual household expenditures, by generation 2020

    • U.S. generations shopping online and offline 2021

    • U.S. generations that frequently shopping online and offline 2021

    • Favorite buying methods by generation worldwide 2021

    • Expected spending on the holiday season in the U.S. 2021, by generation

    • Favorite brands, products, and services among U.S. millennials 2021

    • Favorite brands, products, and services among Gen Z U.S. consumers 2021

    • Change in loyalty towards brands among U.S. Gen Z shoppers since COVID-19 2021

    • U.S. Gen Z and Millennials who made a mobile purchase due to social media 2021

    • Millennials using mobile savings apps in the U.S. 2020, by type

    • Gen Z members who use mobile savings apps in the U.S. 2020, by type

    • Impact of Amazon Prime delivery on Millennials' purchases in the U.S. 2020

    • Most influential ad channels for Gen Z in the U.S. 2021

    • Products that U.S. Gen Z and Millennials buy more due to social media 2021

    • The influences on Gen Z and millennials' clothes purchases in Canada & the U.S. 2021

    • Leading considerations when buying beauty/grooming products for U.S. millennials 2021

    • Leading considerations when buying beauty/grooming products for U.S. Gen Z 2021

    • Millennials' favorite channels for care product ideas in the U.S. 2021

    • Average spend of Gen Z on one skin care product in the U.S. 2021

    • United States: intention of consumers to purchase furniture 2021, by generation

    • Expected spending on the holiday season in the U.S. 2021, by generation

    • Share of Black Friday spend among Gen Z and millennials in the U.S. 2021, by channel

    • Device usage intention for holiday gift shopping in the U.S. 2021, by generation

    • Social media usage for holiday shopping inspiration in the U.S. 2021, by generation

    • YouTube usage for holiday shopping inspiration in the U.S. 2021, by generation

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