Millennials in the U.S.: Consumer goods and shopping behavior

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Statista dossier on U.S. Millennials' general shopping behavior

Table of contents

  • 1. Overview Millennials
    • U.S. population by generation 2019

    • U.S. population share by generation 2019

    • U.S. annual household expenditures, by generation 2019

    • U.S. consumers' store brand product purchase behavior as of 2019, by generation

    • Sustainable retail models used among U.S. consumers 2019, by generation

    • Coupon usage frequency by Millennials U.S. 2017-2019

    • Millennial paper coupon use in the United States 2020, by type

  • 2. Beauty and personal care
    • U.S. Millennials' preferred shopping channel for natural beauty products 2019

    • U.S. Millennials who purchase hair care products with attributes by type 2019

    • U.S. Millennials who purchase skin care products with attributes by type 2019

    • Share of U.S. consumers purchasing more natural hair care products as of 2019

    • Share of U.S. consumers purchasing more natural skin care products as of 2019

    • Vitamin and supplement spend of U.S. consumers per shopping trip 2019, by generation

  • 3. Apparel
    • U.S. consumer apparel spend per transaction by generation 2018

    • U.S. consumer annual apparel spend by generation 2018

    • Impact of bloggers on clothing purchase decisions in the U.S. as of 2019, by age

    • Apparel and footwear purchase: retailers benefitting from consumer shift from Macy's

  • 4. Holiday season
    • Expected spending on the holiday season in the U.S. 2020, by generation

    • Millennial holiday season spending intentions in the U.S. 2019

    • U.S. millennials who care most about price when holiday shopping by city 2018

    • Reasons U.S. Millennials choose brands when holiday shopping by age group 2018

    • U.S. holiday shopping preference for physical stores over online by generation 2018

  • 5. Online behavior
    • Digital buyer reach in the U.S. 2020, by generation

    • U.S. online shopping device usage 2019, by generation

    • Share of U.S. Millennials who use voice-assisted shopping 2019

    • Value perception in digital shopping in the U.S. 2018, by generation

    • Likelihood of U.S. Millennial digital buyers repeating purchases with giveaways 2018

    • U.S. millennial consumers' online furniture shopping comfort level as of 2018

    • U.S. millennial consumers' attitudes to online furniture and furnishings purchase

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