Millennials in the U.S.: Consumer goods and shopping behavior

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on U.S. Millennials' general shopping behavior

This dossier provides statistical information about consumer goods and general shopping behavior among Millennials in the United States.

Table of contents

  • 1. Overview Millennials
    • Number of people in the U.S. 2030, by generation

    • Household expenditure in the United States in 2016, by generation

    • Annual expenditure of U.S. Millennials 2013 and 2020

    • U.S. Millennials: share of retail expenditure 2013-2020

    • Spending behavior of U.S. Millennials 2016, by share of income spent

    • Reasons why U.S. Millennials shop at their favorite retailers 2016

  • 2. Apparel
    • Annual spending on apparel of female U.S. shoppers 2016, by generation

    • Annual spending on apparel of female U.S. Millennial shoppers 2016, by segment

    • Share of female U.S. consumers who frequently shop for apparel 2016, by generation

    • Millennials: share of female U.S. consumers who frequently shop for apparel 2016

    • U.S. Millennial online fashion spending share 2016, by retailer

  • 3. Beauty and personal care
    • Beauty and care products bought by U.S. consumers 2017, by age group

    • Average number of beauty products owned by women in the U.S. 2017, by age

    • Average monthly spend on beauty products by U.S. consumers 2017, by age group

    • Share of U.S. women who buy all-natural beauty products in 2016, by age group

    • U.S. consumer attitudes towards organic beauty and care products 2017, by age group

    • Proportion of cosmetics purchases made online by U.S. Millennials 2017

  • 4. Online behavior
    • U.S. Millennials: digital buyer penetration 2013-2019

    • U.S. Millennial digital & in-store coupon usage frequency 2017

    • U.S. Millennial willingness to try chatbot commerce 2016

    • Mobile wallet services used by U.S. Millennials 2016

    • U.S. Millennials: online purchases related to social sharing 2016

    • U.S. Millennial mom product research preference 2016

More than 7,500
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!