Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior

- Detailed references
- Editorially prepared
- Download as PDF / PPT
U.S. population by generation 2022
U.S. population share by generation 2022
U.S. annual household expenditures 2021, by generation
U.S. generations shopping online and offline 2021
U.S. generations that frequently shopping online and offline 2021
Worldwide: favorite buying methods by generation 2021
Expected spending on the holiday season in the U.S. 2022, by generation
Favorite brands, products, and services among U.S. millennials 2021
Favorite brands among Gen Z consumers in the U.S. 2022
Change in loyalty towards brands among U.S. Gen Z shoppers since COVID-19 2021
U.S. Gen Z and Millennials who made a mobile purchase due to social media 2021
Millennials using mobile savings apps in the U.S. 2020, by type
Gen Z members who use mobile savings apps in the U.S. 2020, by type
Impact of Amazon Prime delivery on Millennials' purchases in the U.S. 2020
Most influential ad channels for Gen Z in the U.S. 2021
Products that U.S. Gen Z and Millennials buy more due to social media 2021
The influences on Gen Z and millennials' clothes purchases in Canada & the U.S. 2021
Leading considerations when buying beauty/grooming products for U.S. millennials 2021
Leading considerations when buying beauty/grooming products for U.S. Gen Z 2021
Millennials' favorite channels for care product ideas in the U.S. 2021
Average spend of Gen Z on one skin care product in the U.S. 2021
United States: intention of consumers to purchase furniture 2021, by generation
Expected spending on the holiday season in the U.S. 2022, by generation
Share of Black Friday spend among Gen Z and millennials in the U.S. 2021, by channel
Device usage intention for holiday gift shopping in the U.S. 2022
Social media usage for holiday shopping inspiration in the U.S. 2021, by generation
YouTube usage for holiday shopping inspiration in the U.S. 2021, by generation
Mon - Fri, 9am - 6pm, EST
Mon - Fri, 9:30am - 5pm, GMT