Consumer Insights report


Never was the volume of international goods transport higher than during this decade. Today, the meaning of the "made in" label is more important than ever. For this reason, Statista has developed the Made-In-Country Index. This global survey allows for a reliable definition of standard value for brand strength in different countries and a transparent evaluation of the value of labels.

In cooperation with Dalia Research, we surveyed 43,034 consumers worldwide. The countries included in this sample represent 90 percent of the global population.

Table of contents

Overall Ranking

  • › The overall ranking based on the Made-In-Country Index
  • › 49 countries plus European Union

Change in country image perception
  • › Change in country image perception over the last 12 months
  • › Top 10 plus the overall ranking

Perceived product attributes
  • › Quality, security standards, value for money, uniqueness, design, advanced technology, authenticity, sustainability, fair production, status symbol
  • › Top 10 plus the overall ranking for each product attribute

Country Profiles
  • › Detailled profile on each country

  • › 43,034 respondents from 52 countries
  • › Each country was assessed by at least 2,500 people

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